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DIGITAL BILLBOARD TECHNOLOGY
Ads You Can’t Skip: What is virtual product placement and how it’s changing the way you consume ads in videosAdvertising is evolving with Virtual Product Placement (VPP), using AI to digitally insert brands into videos post-production. This technol...- Mukul Agarwal picks 7.6% stake in this multibagger stock that’s up over 200% in just 1 yearOsel Devices rose sharply after Mukul Agarwal picked up a 7.6% stake in the multibagger smallcap, which has surged over 200% in the past ye...
- Who is Jay Penske? Owner of media giant Penske Media Corporation which spelled fresh legal trouble for Google over AI overviews; all you need to knowPenske Media Corporation, led by Jay Penske, has sued Google, alleging that its AI summaries infringe on their journalism and reduce websit...
- Drive safely tonight, and everydayIndia, with 1% of the world's vehicles, is responsible for 11% of road accidents due to overspeeding, DUI, and poor visibility. Effective t...
- Bengaluru's 3D billboard featuring 'Hot coffee from skies' goes viral: Amazed netizens ask 'is this real?'Bengaluru is experiencing a revolutionary shift in advertising with the introduction of interactive 3D billboards. A recent viral video sho...
- Billboard's Friday Music Guide: This Week's Must-Listen Releases By Jung Kook, The Beatles, MarshmelloBillboard’s Friday Music Guide is filled with the most essential music drops this week. From BTS's Jung Kook to the legendary Beatles and t...
- Unlocking the Future: The Vital Role of Digital Marketing and AIAs businesses strive to excel in the digital era, embracing digital marketing and harnessing AI's power is no longer a choice—it's a necess...
- Vijay Kedia-backed startup eyeing Nasdaq IPO by 2025"COVID has made cybersecurity an essential part of business, a boardroom conversation. When the world had to turn digital overnight, it was...
- Laqshya Media eyes Rs 1,000 cr topline by 2025 as OOH market recovers post CovidLaqshya Media Group director Alok Jalan said, "OOH market has recovered, and we are almost at a pre-pandemic level in terms of revenue, may...
- Pressman Advertising, Signpost India to merge operationsThe promoters of the two companies have signed a definitive memorandum of understanding (MoU) to pool their resources to create a larger en...
- How often do you scan QR codes? They're tracking you in ways you probably didn't knowQR codes have emerged as a permanent tech fixture from the coronavirus pandemic.
- Yes Bank-UDMA Technologies launches digital wallet Yuva PayThe programme would be rolled out to 6,200 gram panchayats covering 12 million households across 29,000 villages in the second phase.
- Here’s how you win the consumer’s trustChanging customer priorities and journeys create new opportunities for marketers to engage with consumers and win back their trust.
- Publicis buys Epsilon for over $4 billion in digital pushThe ad firms easily dominated traditional advertising in newspapers, billboards and television before the market went into decline.
- Ads in cabs: Why taxis can be an affordable, efficient advertising mediumWith transit media you can wrap a car, bus or practically anything that moves to convey a message and serve as an advertising platform.
- High-Tech companies like Intel logs into advertising services tooChipmaker Intel imagines a day not too far away when a woman would walk into a department store and a smart digital signage -- instead of p...
- Serial Innovations sells defence technology to retailers to understand consumer behaviourSerial Innovations, a Bangalore-based start-up that develops video processing and imaging technology for military use is now spinning out t...
- Digital advertising via click through banner ads turns 15The first banner campaign was run on Hotwired.com, the digital media arm of Wired magazine. The banner was like a miniature poster or billb...
- ‘Innovation is critical for brand growth’Brand Equity is organising Compass 2009 in partnership with Mindshare in Mumbai at Taj Lands End on February 12. In its second edition, the...
- CDs down but not yet out, say music punditsCDs may well be seen as 'yesterday's' technology by young digitally-savvy music lovers, but there's life left in the shiny discs for some y...
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