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DIGITAL ADVERTISING VS INFLUENCER MARKETING
Nykaa shares jump 8% to fresh 52-week high after unveiling FY30 roadmap; targets up to 3x revenue growthNykaa's parent company, FSN E-Commerce Ventures, saw its shares surge over 8% to a 52-week high after unveiling an ambitious FY30 vision. T...
Yes Bank shares jump 16% in 5 days, hit fresh 52-week high. What lies ahead?Yes Bank shares climbed to a fresh 52-week high, extending gains over five sessions and adding Rs 8,662 crore to market value. The rally fo...
Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
Viral video: Fans flocked to Kai Cenat's Streamer University in Atlanta. What happened next shocked many.Kai Cenat's Streamer University auditions in Atlanta were disrupted by a bomb threat and crowd control issues, leading to several arrests. ...
Wedding bells or career leap? Gurgaon techie weighs ₹13 LPA vs ₹25 LPA Bengaluru offer, see how internet reactedA Gurgaon-based software engineer is seeking advice on a significant career decision: accepting a ₹25 LPA offer in Bengaluru or staying at ...
Can DigiLocker replace your bank locker? What you need to know about storing important documentsIndians face a choice between traditional bank lockers and the government's DigiLocker for important documents. While DigiLocker offers con...
Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
RBI puts curbs on banks' sale of third-party productsThe Reserve Bank of India has prohibited third-party incentives to employees of regulated entities, while allowing banks and NBFCs to rewar...
RBI releases final guidelines on marketing, sales incentives of financial productsRBI has prohibited third-party incentives to employees of regulated entities for selling financial products, while allowing banks and NBFCs...
What happens when ChatGPT can shop for you? Inside Visa and OpenAI's AI commerce visionVisa's partnership with OpenAI could mark the beginning of a new phase in digital commerce, where AI assistants move beyond product recomme...
Zerodha restarts referral programme; Nithin Kamath says over half of growth came through word of mouthZerodha has relaunched its referral program after receiving regulatory clarity, a move founder Nithin Kamath highlighted as a significant g...
UFC 250 start time fights tonight live, main card: How to watch MMA fights from White House lawn as Donald Trump hosts Ilia Topuria vs. Justin Gaethje, Alex Pereira, other matchesUFC Freedom 250 tonight live: UFC has said it spent more than $60 million on the event and will not make a profit.
$1,000,000,000,000: The larger story of Musk, the first trillionaire, lies not in wealth, but in power, tech and governanceElon Musk's trillion-dollar valuation marks a new era in capitalism. This unprecedented wealth reflects a changing dynamic between technolo...
South Korea vs Czechia FIFA World Cup 2026 highlights, stats, scores and how the match unfoldedSouth Korea vs Czechia FIFA Match: South Korea began their FIFA World Cup 2026 journey with a thrilling 2-1 win against Czechia. After conc...
South Korea vs Czechia FIFA World Cup 2026: India time, live streaming, venue, TV telecast and match previewSouth Korea vs Czechia FIFA World Cup 2026 India live streaming: The FIFA World Cup 2026 kicks off on June 11 with Mexico vs. South Africa....
FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...