Your clothes wear out more from washing than from wearing. Hot water and long cycles damage fabrics and release microfibers. Hard water als...

Baking soda offers a simple solution for dull tile floors. This common pantry ingredient, sodium bicarbonate, cleans effectively. Its alkal...

American kitchens are embracing a simple, effective grease-cleaning method: dish soap and salt. This combination leverages the science of s...

Washing machines work best with space inside the drum. Overfilling them hinders proper cleaning and agitation. This leads to clothes not ge...

Soaking dishes is often an unnecessary step in kitchen cleaning. Experts advise that for lightly soiled items, warm soapy water and scrubbi...

Achieve a sparkling hotel-like mirror finish at home. Forget vinegar's smell and residue. Alcohol-based cleaners are key, evaporating quick...

Leaving wet clothes in the washing machine for too long allows bacteria and mold to multiply, causing unpleasant odors. Overloading the mac...

JioHotstar's livestream of Mahashivratri attracted 3.9 crore views and recorded 21.8 crore minutes of watch time, blending spirituality wit...

Neuro research uses technology that gauges consumer preferences by directly measuring responses from the brain through headsets, without fi...

P&G’s turnaround is a sharp contrast from 5 yrs ago, when it had lost share in 2/3rds of product categories.

A washing machine that detects low detergent and automatically contacts the supplier to place an order is in fact running on Blockchain tec...

Union environment minister Prakash Javadekar today said the government will surely think of banning use of phosphate in detergents when the...

Special large packs across brands are not available in kirana stores, lending credence to what modern retailers say about the consumer beha...

Meet Chennai-based spouses-turned-business partners, who opted out of the corporate rat race one sure idea: to work on an environment-relat...

Global board of directors to visit Indian homes, dealers to get first-hand feedback.

Just when the non-durable consumer products firm Hindustan Unilever shifted its focus from premium brands to value brands, high-end, high-m...

Though the fierce price-war in detergents, which started over three and a half years ago between Hindustan Unilever (HUL) and a born-again ...