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DESI CHAI
India’s desi gaming startups tap culture and storytelling to break China’s grip on toy and board game marketIn the vibrant world of play, Indian board games and toys are experiencing a renaissance. Consumers are leaning towards locally inspired op...- 'Chai stall' to 'Papa ki kirane ki dukan': What Indian techies say they’ll do if fired tomorrowA 23-year-old software professional's question about backup plans after potential job loss sparked a candid online discussion among Indian ...
- 'Who needs pizza when you can have...': Anand Mahindra's Indian food choice has netizens calling it 'the best above the rest'Anand Mahindra shared a video of a giant paratha, sparking a debate about Indian comfort food. The post went viral, with many agreeing that...
- ‘Spicy, comforting and totally addictive’: Food influencer shares easy recipe of aloo paratha with a peri peri twistFood vlogger Viraj Naik gives the classic aloo paratha a spicy twist with peri peri masala. In a viral video, he shows how simple ingredien...
- 7 signs you’re officially a chai addictIf your day doesn’t start until your first sip of chai, this one’s for you. Let’s find out just how deep your chai obsession runs.
- Are you a tea-aholic? New study says two cups a day may protect your heart, but there is a catchA new study reveals that drinking up to two cups of unsweetened tea daily may reduce the risk of heart failure by 21%, stroke by 14%, and c...
- From shots to chai shots: Rave culture gets a clean makeoverA cultural shift is occurring in Delhi and Mumbai, with the rise of sober raves centered around activities like running, chai, and coffee. ...
- Anand Mahindra welcomes Mumbai monsoon with adorable tweet, says joyous feeling of first showers is irreplaceableAlthough the season can come with inconveniences such as torrential downpours, and muddy streets, something about the sight of rains and th...
- Shehnaaz Gill posts photos sipping tea on a cot, Vicky Kaushal reactsShehnaaz Gill turned to social media to share her photos , where she can be seen sipping tea and admiring the flowers. Fans and celebs reac...
- Politeness pays at this UK cafe! Chai costs less if you ask nicely'Chaii Stop', a cafe selling desi chai in Preston city, gives discounts to those who ask for their tea politely
- How this startup relies on word-of-mouth marketing to build a tea brandWhen startups increasingly rely on social media marketing to get an edge, Tea Time is doggedly pursuing the path of letting its happy custo...
- Reading tea leaves: Traditions on the boilOnly 64% of Indians drink tea and prefer a darker coloured brew, and teapots have mostly disappeared. However, boiled loose tea rather than...
- From masala chai to chai latte: When desis return as international hitsIt was not at all surprising that masala chai was welcomed back to India as the more pricey foreign-returned chai latte, even blasphemously...
- IRCTC to offer 25 varieties of tea on trains, ties up with ChaayosIRCTC has come up with a new offer of providing rail passengers with over 25 varieties of tea, which can further be customised in over 12,0...
- At ET Awards, 'Make in India' met a global menuThe world may be moving towards a global economy but Make in India is the flavor of the day.
- Restaurant review: 'Chaayos' serves tea with a twistDelhi’s popular chai café Chaayos makes its Mumbai debut with a Bandra outlet that claims to customise tea in 12,000 different ways.
- 2 IITians open tea cafe chain in NCR; look to venture capital fundingCurrently, there are five cafes with the theme 'Experiments with Chai' in Gurgaon and Noida and five more would be opened by the end of thi...
- How Gujarat's VarieTEA, Two & A Bud and Chai Wai are cashing in on a rising surge in tea drinkersNationally, the tea shoppe segment is still at a nascent stage though there are already 41 such across India.
- Tata Tea goes for an image makeoverTata Tea is trying to give the humble 'chai 'an image makeover to ensure that the youth continues to remain loyal to the beverage.
- Prestige plans to have 250 Smart Kitchen stores by ’08Kitchen appliances maker TTK Prestige will extend its retail presence by opening over 100 ‘Smart Kitchen’ showrooms across the country taki...
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