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DEODORANTS AND PERFUMES MARKET
D2C fragrance brand Fifth Sense raises Rs 6.3 crore in round led by OTP venturesD2C fragrance brand Fifth Sense has raised Rs 6.3 crore in pre-seed funding led by OTP Ventures. The startup, founded by IIM Kozhikode alum...- Investors catch a big whiff of money in D2C fragrance firmsIndia’s direct-to-consumer (D2C) fragrance and deodorant sector is seeing early signs of a funding boom, with venture capital firms negotia...
- 10 Best Deodorants for Men to Stay Fresh, Confident and Odour-Free All DayChoosing the right deodorant is essential for every man’s grooming routine. This list of the best deodorants for men highlights top-rated d...
- Covid impact: After a sales dip, deodorant market is betting on revenue surge as people start stepping outNow, as people start returning to offices and are going out, the deodorant brands are again getting ready to give more bang-for-the-buck pr...
- The pandemic has one clear beneficiary-the premium brandsHistorically, the festive quarter, peppered with Dussehra-Diwali holidays leading to Christmas and New Year, is a popular season for overse...
- Santoor launches ‘Pocket Perfumes’ exclusively for West BengalOver the years the brand has grown from a single soap brand to soap variants, talcum powder, deodorants, liquid soap, hand wash, face wash ...
- Bequest Group brings luxury perfume brand Creed to IndiaThe Paris-based luxury perfume company, which originally began as a tailoring house in England in 1760s, will have two outlets here in the ...
- Fogg, Engage top the Deo charts as Axe falls to fifthEngage and Kolkata-based McEnroe Consumer Products’ Wild Stone were the two fastest growing brands in terms of value over last year for the...
- Meet Philyra, an AI system that concocts new fragrancesIt is a system that uses advanced machine learning algorithms to sift through hundreds of formulas.
- How Indian family businesses are taking on MNCs in deodorant industryAfter a dream run, the deodorant industry is facing hyper-competition and shrinking margins.
- McNroe eyes Rs 1,200 cr sales by 2022, to expand moreThe company, which had a sales of Rs 400 crore in 2017, will be investing about Rs 150 crore in technology, skilled labour and the upcoming...
- Nose for margins! ITC steps up plans to dominate fragrance businessThe tobacco-to-hospitality conglomerate has just forayed into perfume spray segment, having established its presence in deodorant and colog...
- McNROE Consumer Products aims to be India's largest personal grooming firmThe company was also staying focused in its core strength deodorant business that generates about 55 per cent of its total revenue, Daga sa...
- Paras ex-promoters return to offer more personal care productsDevendra Patel has launched Layer’r brand of perfumes and deodorants, following the footprints of his brother, Darshan, who launched Vini C...
- Men corner 70% share of deodorant marketOf the Rs 1,400-crore deodorant market, the male segment is of the order of Rs 1,000 crore, which pegs the male-to-female segment ratio at ...
- Fragrance industry to cross Rs 10,000 crore in next 3 yearsThe Indian Fragrance Industry, which is growing at a CAGR of 40 per cent, is likely to reach a figure of Rs 10000 crore by the year 2015.
- Siyaram's planning entry into men's perfumes and deodorantsRealising the potential in the men's deodorants market, textile major Siyaram's is mulling to enter the segment, a top company official sai...
- Vanesa lines up Rs 150 crore for buy-outs, expansion over 3 yearsFMCG firm Vanesa Inc, today said it will invest up to Rs 150 crore over the next three years on acquisitions and expansion into overseas ma...
- Makers of Old Spice products eye 15% share in aftershave mkt in 2009-10MCPL India Pvt Ltd, the licencee for P&G's Old Spice range of products, is gearing up to grab a larger share in the deodorant and aftershav...
- Benetton mulls deodorant manufacturing unit in IndiaItaly-based Selective Beauty, owner of the popular United Colors of Benetton brand of deodorants, is considering to set up a manufacturing ...
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