Meet Philyra, an AI system that concocts new fragrances
It is a system that uses advanced machine learning algorithms to sift through hundreds of formulas.
By ET Bureau |
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The fragrance that leaves an impression is an important component we consider when looking for a deodorant, air freshener and, of course, perfume. What if artificial intelligence (AI) could learn from the professionals to augment the process of developing new fragrances or identify completely novel creative pathways?
With this in mind, a team at IBM Research, together with Symrise, producers of flavours and fragrances, created an AI system that can learn about formulas, raw materials, historical success data and industry trends. Philyra is a system that uses advanced machine learning algorithms to sift through hundreds of thousands of formulas and thousands of raw materials, helping identify patterns and novel combinations.
Philyra does more than serve up inspiration – it can design entirely new fragrance formulas by exploring the entire landscape of fragrance combinations to discover the white spaces in the global fragrance market.
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(Image: Facebook)
The system includes algorithms that learn and predict:
• Alternative raw materials that could be used in a formula
• The appropriate dose of a raw material
• The human response (pleasantness and gender appropriateness)
• The novelty of the fragrance by comparing it to a large set of commercially available fragrances.
Symrise used Philyra to design two perfumes, scheduled to launch in mid-2019. As part of the human-machine development process, the initial formulas suggested by the system were tweaked by a master perfumer to emphasise a certain note and improve how long it lasted on the skin. Philyra’s understanding of consumer preferences allowed Symrise’s perfumers to focus on perfecting the final perfumes rather than spending time searching for new fragrance combinations.
With this in mind, a team at IBM Research, together with Symrise, producers of flavours and fragrances, created an AI system that can learn about formulas, raw materials, historical success data and industry trends. Philyra is a system that uses advanced machine learning algorithms to sift through hundreds of thousands of formulas and thousands of raw materials, helping identify patterns and novel combinations.
Philyra does more than serve up inspiration – it can design entirely new fragrance formulas by exploring the entire landscape of fragrance combinations to discover the white spaces in the global fragrance market.
Price on request.
(Image: Facebook)
The system includes algorithms that learn and predict:
• Alternative raw materials that could be used in a formula
• The appropriate dose of a raw material
• The human response (pleasantness and gender appropriateness)
• The novelty of the fragrance by comparing it to a large set of commercially available fragrances.
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Symrise used Philyra to design two perfumes, scheduled to launch in mid-2019. As part of the human-machine development process, the initial formulas suggested by the system were tweaked by a master perfumer to emphasise a certain note and improve how long it lasted on the skin. Philyra’s understanding of consumer preferences allowed Symrise’s perfumers to focus on perfecting the final perfumes rather than spending time searching for new fragrance combinations.
Text by Rajarshi B
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