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DEODORANT BRANDS
Unilever partners with Accenture to build 40 AI-powered digital twins across manufacturing networkConsumer goods giant Unilever is teaming up with Accenture. They will use AI-powered digital twins in factories worldwide. This initiative ...- Hindustan Unilever launches fragrance R&D centre under €100 million investment programmeHindustan Unilever Limited has opened a new Unilever Fragrance Hub in Mumbai. This facility will use science and AI to create new fragrance...
- ‘Balika Vadhu’ fame Neha Marda started a business with Rs 10, now earns crores every month with 2 lakh customersActress Neha Marda transitioned from television to entrepreneurship, launching an alum-based underarm roll-on brand. Inspired by personal p...
- D2C fragrance brand Fifth Sense raises Rs 6.3 crore in round led by OTP venturesD2C fragrance brand Fifth Sense has raised Rs 6.3 crore in pre-seed funding led by OTP Ventures. The startup, founded by IIM Kozhikode alum...
- FDA recall hits popular deodorant brand — millions in New Jersey and US may be using it right nowThe FDA has issued a recall for several Power Stick roll-on deodorants, including 'For Her,' 'Spring Fresh,' and 'Original Nourishing,' sol...
- Covid impact: After a sales dip, deodorant market is betting on revenue surge as people start stepping outNow, as people start returning to offices and are going out, the deodorant brands are again getting ready to give more bang-for-the-buck pr...
- Companies price deodorants at sub-Rs 100 to expand businessDeodorants are mainly sold as aerosol sprays, which make them a tad "unaffordable" to a large section of consumers. Most deo-sprays are pri...
- Emami premiumising talc and body sprayThe HE brand portfolio will be supported by a 360 degree integrated communication, including digital media, with Hrithik Roshan.
- Raymond Group targets new categories in consumer products strategy rejigThe Raymond Group is reworking its consumer products strategy to enter newer categories, and has roped in a celebrity endorser to bump up s...
- Use of multiple fragrances drives deodorant salesUsage of different fragrances by consumers for every occasion appears to be driving growth and penetration in the deodorant market in India.
- ITC’s Engage range takes second spot in deo market by volumeThe sweet smell of success for ITC with the Engage range highlights the trend of newer entrants gaining share in the Indian deodorant marke...
- Emami enters male deodorant space with 'He'Emami is rolling out a new brand ‘He' which it wants to eventually extend into the entire space of male grooming in areas such as skin and ...
- Axe deodorant from Hindustan Unilever slips to third position in Indian marketThe consistent decline has forced HUL to revisit its marketing strategy behind Axe without veering away from its core proposition.
- Vemb Retail forays into personal care space with Rover deosApparel firm Vemb Retail has forayed into the personal care and grooming space with the launch of a new men's deodorant brand 'Rover'.
- Fogg clouds Axe effect, rises to No. 1 spotFogg, a relatively new brand in the deodrant space from Vini Cosmetics'stable, has toppled Axe, a well established global brand.
- Hindustan Unilever plans to extend Lux brand into the deodorant segmentUnilever, the Anglo-Dutch parent of HUL, has so far extended the 112-year-old Lux brand into a range of body and hair wash products.
- Vanesa lines up Rs 150 crore for buy-outs, expansion over 3 yearsFMCG firm Vanesa Inc, today said it will invest up to Rs 150 crore over the next three years on acquisitions and expansion into overseas ma...
- Unilever gets EU nod for Sara Lee unit buyUnilever won European Union regulatory approval to buy Sara Lee’s shower-gel and European detergents business for e1.3 billion.
- HUL, Garnier, Nivea, Emami vie for pie of men’s grooming marketAnshul D can tell the difference between a mohawk styled with hair wax and another spiked with gel.
- Wipro adds scent to FMCG armIT major Wipro’s FMCG arm, Wipro Consumer Care and Lighting (WCCL) is foraying into the deodorant segment with its flagship brand Santoor.
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