Australian AI agency Versa forms JV with Mogae to enter IndiaVersa India will focus on creating conversational experiences that will help streamline customer experiences
Digital spend by political parties may double this election seasonAn advertising professional said the budget of political parties for online promotion is growing exponentially with a surge in smartphone s...
Star India drops plans for IPL ad inventory sale to Sandeep GoyalWhen ET spoke with heads of multiple media agencies, they confirmed Sandeep Goyal has approached them, claiming to offer better rates.
Advertisers have to shell out more to advertise on Amazon, Flipkart on e-sale daysAn advertiser would have to spend anywhere between Rs 5 lakh for a smaller ad on a category page to Rs 1.5 crore on a banner, depending on ...
Sokrati hives off SaaS-based product business to new entityThe new SaaS-based business which began pilots in April 2016 was launched 2 months ago as OnlineSales.ai and will focus on driving sales fo...
P&G's former CMD Bharat Patel sends notice to Dentsu subsidiaryMumbai law firm SDS Advocates sent the notice that said Patel had signed an equity sale agreement on December 21, 2015 with My Theatre Smar...
Ad tech company Mogae Media acquires Ngage from NimbuzzMogae will use the platform Ngage to start programmatic advertising on mobile from the beginning of January for Vodafone and Aircel's custo...
India Inc plans Rs 20,000 crore blast this festive seasonConsumer durable companies are expected to be among the largest spenders during the festive season, increasing their marketing expenditure ...
Flipkart Agrees That Its Ads ‘Aren’t Working’
Suits & SayingsET's bi-weekly roundup of the wackiest whispers and murmurs in corporate corridors & policy parlours.
WPP may buy 60% stake in Rediffusion Y&R IndiaWPP is on the verge of closing the deal, this person said. Nanda refuted speculation regarding his agency's financial performance.
Sam Balsara owned Madison Media negotiating with Dentsu, WPP for saleMadison Media, the only major Indian ad agency that doesn't still have a foreign partner, is negotiating with Japanese advertising behemoth...
- Japanese advertising giant Dentsu to buy UK's Aegis Group for $4.9 billion
Dentsu Inc, the 111-year-old Japanese advertising company, agreed to buy Britain's Aegis Group in a $4.9 billion deal to create a network t...
- Global ad agencies like Omnicom, Publicis & Dentsu in hectic parleys to buy Taproot
Taproot's co-founders are testing the market and checking out valuations, says an agency insider. But this may not tantamount to an immedia...
- Canon ropes in Anushka Sharma; eyes Rs 2,300 crore sales this year
The firm that sells a range of products in India is targetting 50 per cent jump in turnover to around Rs 2,300 crore this year.
- Dentsu to buy out Goyal in India arm
Industry sources estimate Dentsu India billings at over 1,200 crore in 2010. The company employs nearly 400 employees across its four agenc...
- Dentsu to guard Sony’s cricket kit for Rs 500 cr
In a deal unprecedented in both nature and size, Sony Entertainment Television (SET) and advertising agency Dentsu India have inked a Rs 50...