Ad tech company Mogae Media acquires Ngage from Nimbuzz

BENGALURU: Sandeep Goyal, founder of ad tech company Mogae Media, has made his second acquisition with Ngage, the ad tech platform of Nimbuzz, which is said to be one of the top OTT players internationally .

The all-stock deal is valued at Rs 40 crore. "Ngage is a cross device ad platform and counts most large agencies like Group M, OMD, IPG and others as its clients. In India and Dubai, Ngage's topline revenues are about Rs 40 crore," said Goyal, a former chairman of Dentsu India.


Ngage has also expanded its services to West Asia. Netherlands-based OTT platform Nimbuzz BV is owned by New Sparta and Newcall, two private equity funds from the UK. Headed by IIT Delhi graduate Vikas Saxena, the Nimbuzz platform includes instant messaging services, voiceover internet calls and is a mobile ad services provider.

Mogae Media will give a 50% shareholding to New Sparta through a new entity that will cater to Ngage's current business and monetise sales for Mogae Media.

"We will use the platform Ngage to start programmatic advertising on mobile from the beginning of January for Vodafone and Aircel's customer base," Goyal said.