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DEINFLUENCING TREND
What is deinfluencing? Here’s how it can save you money and make you happierDeinfluencing is trending on social media. Instead of pushing products, creators show what not to buy. Nearly half of users buy on impulse,...- From aloo to avocado: How India's eating choices are changingDriven by wellness influencers, aggressive marketing, and a post-pandemic focus, Indian kitchens are witnessing a shift towards health and ...
- Tired of influencers, TikTok users try 'underconsumption core' to cut costsAfter years of being told what to buy, TikTok users are trying something new: buying and using only what they need. They're calling it "und...
- Rizz triumphs over Swiftie, prompt, and Situationship to claim the title of Word of the Year. Here's why Oxford picked itThe Word of the Year selection process underscores language's influential role in shaping our perception of the world and ourselves, with R...
- For Mark Zuckerberg's Threads, the real rival is still TikTok, not XBut many of the biggest trends now come from people who came of age in the TikTok era - Gen Z and even younger kids and teens. And just as ...
- The deinfluencing trend reflects a growing desire for authenticity onlineThe trend has quickly gained momentum, with nearly 730 million views on TikTok as of July 7. There are a few reasons for its growing popula...
- Is there life after influencing? Here's what creators thinkFor more than a decade, social media has carried with it the implicit promise that with some combination of luck and incessant posting, a u...
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