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CUSTOMER LOYALTY STRATEGY
Ankur Warikoo on why he gave 500,000 students free access to WebVeda subscription despite potential ₹100 crore lossAnkur Warikoo's learning platform, WebVeda, offered free annual subscriptions to 500,000 existing users when shifting to a new model, a mov...- IndiGo launches ‘Cabs with IndiGo’ airport transfer service across Indian citiesIndiGo has introduced 'Cabs with IndiGo', an airport transfer service. Customers can now book cabs to and from airports across India. The s...
- One man spent Rs 18 lakh on coffee at a cafe and stayed broke. Another spent Rs 4.5 lakh only and ended up with Rs 47 lakhA Pune cafe owner's story highlights a powerful financial lesson. One customer spent heavily on expensive items, remaining broke. Another c...
- Here to win quick commerce, will become market leader in near-term: Samir Kumar, Amazon India chiefAmazon is planning to aggressively expand its 10-minute delivery service, Amazon Now, aiming for market leadership despite moderating quick...
- Beyond the room: Why India Inc's luxury hospitality bet is becoming an experience businessIndia's luxury hotels are evolving beyond just rooms. Companies are now creating immersive experiences that blend wellness, food, and cultu...
- What if your AC could reveal its true monthly cost & detect faults before they turn into expensive repairs? Startup explains how it canHelium Air, a new AC startup, is challenging established brands like Voltas and LG by focusing on transparency and technology. The company ...
- 80% of Indian small businesses grew in 2025, surpassing Asia-Pacific average of 63%: CPA Australia SurveyRising costs remained the main challenge for such businesses in 2025, says the survey.
- Why Amazon has struggled to crack IndiaAmazon's India strategy is changing: under new leadership, the company is focusing on profitability over rapid growth. This shift comes as ...
- Banking sector key to realising Viksit Bharat vision: SBI Chairman C S SettySBI is set to play a key role in India's growth. The bank is focusing on a 'Digital First, Customer First' strategy. Investments in technol...
- How to travel in the summer of chaosThe travel industry has bifurcated, rewarding those who understand its complexities. Travelers are increasingly spending more, often financ...
- Air India working on elevating passenger experience with new lounge at San Francisco airportAir India is enhancing passenger experiences by opening its Maharaja Lounge in San Francisco. This marks the first lounge opening outside I...
- Starbucks, try some artisanal starbrightIn the bustling world of coffee culture, a clear divide is emerging between the behemoths of the industry and the charming independents. As...
- Airline miles may not go as far as the Iran war drives up fuel costs and summer faresAirline ticket prices and baggage fees have surged, impacting the value of travel rewards for summer trips. While dynamic pricing makes awa...
- Air India’s cabin glow-up is fighting the pressure of a brutal money heatAir India is undergoing a significant fleet overhaul, investing $400 million in refurbishing cabins with new seats, entertainment systems, ...
- GRWM: Kids’ cosmetics brands vie to ‘catch them young’The 'get ready with me' trend has propelled children into the beauty industry, with 'kidfluencers' driving early engagement with cosmetics....
- Made in USA gold Trump mobile phone has missed 5 shipping deadlines - here's when thousands of workers expect to get itThe Trump Mobile T1 phone shipping update is now official, with pre-order deliveries starting this week after months of delays. This marks ...
- ETtech In-depth: Amazon’s quick commerce blitz rattles Blinkit’s playbookAmazon's aggressive 10-minute delivery push is intensifying competition in India's quick commerce market, putting pressure on leader Blinki...
- Why India’s beauty shoppers scroll more but still buy offlineIndia's beauty and personal care market is experiencing a digital surge, with online influence tripling since 2021. While 53% of shoppers a...
- SaaS firm Capillary Tech posts strong Q4 on enterprise wins, Kognitiv integrationCapillary Technologies saw a strong financial performance with a 26% rise in operating revenue for the March quarter. The company's profit ...
- How William Wrigley Jr. Turned a Free Giveaway Into a Business EmpireWilliam Wrigley Jr.'s business empire began not with a breakthrough product, but with an ingenious observation. Initially offering gum as a...
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