Several IPL franchises are set to unveil new principal sponsors for the upcoming season, with deals priced 15-20% higher than previous cont...

The BCCI has confirmed the conclusion of its ₹358-crore jersey sponsorship agreement with Dream11. This decision follows the enactment of t...

The Health Ministry has directed the BCCI and IPL organisers to ban alcohol and tobacco advertisements, including surrogate ads. With the I...

As IPL 2025 approaches, Punjab Kings and Mumbai Indians secure substantial sponsorships. Punjab Kings partner with Kshema General Insurance...

Sports marketing companies expect the endorsement value of Indian cricketers to increase by 30-40%, especially endorsement value of individ...

Disney Star is set to attract advertisers to its flexible sponsorship packages for the Asia Cup and ICC Cricket World Cup, which the Indian...

In its 15th year, the tournament is raking in incredibly large amounts of money, recently adding a $6 billion broadcast deal to its kitty, ...

The 10th edition of the Sporting Nation Report 2023 notes that the ad spends on sports have crossed the Rs 10,000 crore mark for the first ...

Mastercard, Rajamannar said, decides its marketing investments based on the size of the opportunity, the price of the opportunity, and the ...

At Rs 2.59 crore per match, the three sponsors will cough up 73% more than previous cycle

It has been learnt that the Oregon-based sportswear firm has not renewed contracts with Indian cricketers such as Ajinkya Rahane, R Ashwin ...

Longer sporting seasons, e-sport tournaments and music festivals will play a key role in audience engagement this year.

The GMR group's joint venture with RJ Corp's Devyani International to run a sports bar chain in the name of its Indian Premier League team ...

Monetizeable free commercial time on the IPL will be on the wane after Year 4. That is when other forms of sponsorship like team endorsemen...

The ongoing frenzy around the IPL has impacted marketing and advertising practice of an unlikely sector, the insurance industry. Business o...

Companies looking to jump on the cricket bandwagon has found a budget alternative.

Cricketers too expensive? Some marketers have found an alternative: tapping regional cricket.