The Competition Commission of India has greenlit a massive $1.78 billion deal, allowing a consortium led by Aditya Birla Group and The Time...

Cricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...

The integrity of football is at risk with FIFA's introduction of hydration breaks, which double as advertising opportunities. Players and c...

RPG Group Chairman Harsh Goenka's viral social media post comparing cricketer Rishabh Pant's IPL earnings drop to a CEO's salary sparked de...

Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...

Dale Steyn has predicted that 15-year-old Vaibhav Sooryavanshi will surpass Sachin Tendulkar and Virat Kohli in achievements. Steyn highlig...

English cricket faces turmoil as captain Ben Stokes is dropped. He broke a team curfew after a victory. This incident follows a difficult A...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

Seven-time Formula One champion Lewis Hamilton's clip has sparked a controversy after his past comments on wealth inequality resurfaced on ...

Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...

India's FIFA World Cup aspirations remain distant. Despite widespread passion, the nation struggles to produce elite footballers. Experts p...

Royal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...

Amazon's India strategy is changing: under new leadership, the company is focusing on profitability over rapid growth. This shift comes as ...

Lalit Modi reveals Dawood Ibrahim's syndicate threatened him. He refused to cooperate with their betting empire. This led to threats and at...

JioStar India has significantly reduced its sports contract provision to over seventeen thousand crore rupees for FY26. This move addresses...

Zee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...

The spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...