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Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
Lewis Hamilton and Kim Kardashian are worth $2.45 billion combined—but his anti-billionaire remark is going viral. Here's what he saidSeven-time Formula One champion Lewis Hamilton's clip has sparked a controversy after his past comments on wealth inequality resurfaced on ...
'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
From roaring crowds to FIFA World Cup absence: What’s holding India back from football’s biggest stage?India's FIFA World Cup aspirations remain distant. Despite widespread passion, the nation struggles to produce elite footballers. Experts p...
IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
Why Amazon has struggled to crack IndiaAmazon's India strategy is changing: under new leadership, the company is focusing on profitability over rapid growth. This shift comes as ...
'Biggest reason I left cricket', Lalit Modi claims Dawood Ibrahim's $4-billion 'Satta Bazaar' targeted him over IPL controlLalit Modi reveals Dawood Ibrahim's syndicate threatened him. He refused to cooperate with their betting empire. This led to threats and at...
JioStar sees a dip in sports contract provisions in FY26JioStar India has significantly reduced its sports contract provision to over seventeen thousand crore rupees for FY26. This move addresses...
Zee secures FIFA World Cup broadcasting rightsZee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...
Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...
'Excited to bring world's biggest sporting spectacles to Indian audiences': Zee CEO Punit Goenka after securing FIFA broadcasting rights till 2034Zee Entertainment Enterprises has partnered with FIFA. This collaboration will bring major FIFA football events to Indian audiences. The co...
Andy Flower: The Luis Enrique of RCB, transforming team to back-to-back IPL championsRoyal Challengers Bengaluru secured their second IPL title consecutively. Coach Andy Flower is credited with this success. He transformed t...
INDW vs ENGW, 1st T20: Built myself from scratch, but all's well that ends well, Yastika Bhatia saysIndia batter Yastika Bhatia returned to cricket with a match-winning half-century against England. She overcame a career-threatening ACL in...
‘That innings was spectacular’: Sachin Tendulkar leads praise for Vaibhav Sooryavanshi’s 29-ball 97The IPL stage witnessed a new star in the making as 15-year-old Vaibhav Sooryavanshi set the pitch ablaze with an incredible 97 runs from a...
96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...
Zee nears deal to bag India media rights for 2026 FIFA World Cup after JioStar exits raceZee Entertainment Enterprises is close to securing the broadcast and streaming rights for the 2026 FIFA World Cup in India. JioStar has wit...
The footwatching champion nationIndia is being described as a “champion of spectatorship” after Zee secured broadcast rights for the upcoming FIFA World Cup, even though t...