ICC Women’s T20 World Cup 2026 schedule: The ICC Women's T20 World Cup 2026 is set to commence in England and Wales from June 12 to July 5,...

The FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

Indian sports bars and restaurants anticipate lower customer numbers for the 2026 FIFA World Cup. Unfavorable match timings, with late-nigh...

Royal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...

IPL 2026 GT vs RR Live Streaming: Gujarat Titans and Rajasthan Royals clash in a high-stakes IPL 2026 Qualifier 2 on May 29 for a spot in t...

Football is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...

Zee Entertainment Enterprises is close to securing the broadcast and streaming rights for the 2026 FIFA World Cup in India. JioStar has wit...

The findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

TATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...

Canada's soccer team is set for a major moment in the 2026 World Cup. The nation hosts matches, aiming to build on its growing popularity. ...

FIFA faces challenges selling 2026 World Cup media rights in India, with expected valuations significantly lower than initial projections. ...

FIFA has concluded agreements with broadcasters in over 175 territories globally, it said in a statement to Reuters.

In an unprecedented twist, soccer enthusiasts in India and China are bracing for a World Cup viewing crisis. Negotiations for broadcast rig...

In an exciting turn of events, cricket superstar Chris Gayle has taken a new role as co-owner and global brand ambassador for the Glasgow M...

Netflix has partnered with Mumbai Indians for the IPL, launching the 'Chill Like A Champion' campaign. The first film features Rohit Sharma...