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Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...06 May, 2026, 11.36 AM IST- BCCI bags Rs 270 crore AI sponsorship deal for IPLThe BCCI has inked a significant Rs 270 crore sponsorship deal with Google's AI platform Gemini. This partnership will span three years, be...20 Jan, 2026, 06.45 PM IST
- Dream11 exits IPL jerseys as teams sign new principal sponsorsSeveral IPL franchises are set to unveil new principal sponsors for the upcoming season, with deals priced 15-20% higher than previous cont...16 Dec, 2025, 10.01 AM IST
- Apollo Tyres wins Team India jersey sponsorship rights with ₹579 crore bidApollo Tyres has emerged as the front-of-jersey sponsor for the Indian cricket team, securing the rights with a ₹579 crore bid, surpassing ...17 Sep, 2025, 10.25 AM IST
- WPP & ITW in fray for front-of-jersey cricket sponsorship for national cricket teamWPP Media and ITW Universe are among those vying for the Indian cricket team's jersey sponsorship. A cement manufacturer and a tech firm al...15 Sep, 2025, 06.37 PM IST
- BCCI to finalise team India jersey sponsorship in two weeksThe BCCI is set to finalize Team India's jersey sponsorship within two weeks following the tender process, with bids due by September 16. A...13 Sep, 2025, 03.58 PM IST
- Dream 11 out, BCCI hunts for next big hitterThe Board of Control for Cricket in India aims to secure ₹452 crore via front-of-jersey sponsorship. This follows Dream 11's exit due to go...30 Aug, 2025, 12.56 PM IST
- From Sahara to Dream11: Harsh Goenka calls India's cricket jersey as 'real brand survival test'Harsh Goenka's comment highlights the risks of sponsoring the Indian cricket team. Dream11 ended its jersey deal after a new gaming law. Ma...25 Aug, 2025, 11.51 AM IST
- Dream11, BCCI end jersey sponsorship after online gaming banThe BCCI has confirmed the conclusion of its ₹358-crore jersey sponsorship agreement with Dream11. This decision follows the enactment of t...25 Aug, 2025, 11.08 AM IST
- Dream11 in talks with BCCI to exit ₹358 crore jersey sponsorship after gaming banDream11 is in talks with the BCCI to potentially exit its jersey sponsorship deal due to the government's ban on real-money gaming, impacti...24 Aug, 2025, 01.57 PM IST
- IPL 2025 sees major sponsorship deals; Punjab Kings partners with Kshema Insurance, MI with Lauritz KnudsenAs IPL 2025 approaches, Punjab Kings and Mumbai Indians secure substantial sponsorships. Punjab Kings partner with Kshema General Insurance...25 Feb, 2025, 08.56 PM IST
- MI signs ₹120-crore jersey deal with Lauritz KnudsenMumbai Indians has secured a three-year jersey sponsorship deal with Lauritz Knudsen, worth an estimated ₹120 crore. This surpasses their p...13 Dec, 2024, 07.07 AM IST
- Dream11 bags team India jersey sponsor rights at base price of Rs 358 croreDream11 was the only serious contender in the race as Disney Star was the only other company that picked the tender document, a source told...01 Jul, 2023, 06.00 AM IST
- Advertisers keen to bat for Women's Premier LeagueAccording to market estimates, the five WPL teams will earn anywhere between ₹15 to ₹20 crore in sponsorship revenues from assets like fron...03 Mar, 2023, 12.20 AM IST
- Byju's may exit BCCI jersey sponsorship dealThe company might continue as a sponsor until March 2023. "Byju's wants to walk out of the sponsorship deal with BCCI since it is optimisin...15 Dec, 2022, 01.00 AM IST
- Mumbai Indians signs fintech brand Slice as principal sponsor in biggest ever dealThe 3-year deal is pegged at around Rs 100 crore and will include a bonus if the team reaches the qualifiers.21 Jan, 2022, 02.12 PM IST
- Advertisers prefer IPL over team IndiaThe Board of Control for Cricket in India (BCCI)’s most ambitious league - the T20 IPL - seems to have turned into its biggest nemesis.26 Nov, 2009, 12.17 AM IST
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