Several IPL franchises are set to unveil new principal sponsors for the upcoming season, with deals priced 15-20% higher than previous cont...

Apollo Tyres secures the Indian cricket team jersey sponsorship for ₹579 crore. The company believes the investment is justified despite a ...

Apollo Tyres has emerged as the front-of-jersey sponsor for the Indian cricket team, securing the rights with a ₹579 crore bid, surpassing ...

Apollo Tyres has replaced Dream11 as the lead sponsor of Team India, marking their first foray into Indian cricket with a two-and-a-half-ye...

WPP Media and ITW Universe are among those vying for the Indian cricket team's jersey sponsorship. A cement manufacturer and a tech firm al...

The BCCI is set to finalize Team India's jersey sponsorship within two weeks following the tender process, with bids due by September 16. A...

The Board of Control for Cricket in India aims to secure ₹452 crore via front-of-jersey sponsorship. This follows Dream 11's exit due to go...

The Indian cricket team unveiled its fresh jersey for the T20 World Cup 2024, stirring excitement among fans. Adidas, the official kit spon...

During the World Cup, cricket fans can find great deals on merchandise, customized cricket kits, trophies, posters, and whatnot. Whether it...

Adidas India, the local arm of the German sportswear company, signed an exclusive kit partner deal with the Board of Control for Cricket in...

Dream11 was the only serious contender in the race as Disney Star was the only other company that picked the tender document, a source told...

As the lead sponsor, Dream11 will have its logo on the front of the jersey of Indian men's, women's, and U-19 cricket teams. Dream11 was th...

The BCCI released the tender for national team lead sponsor rights on June 14. The tender document will be available for purchase until Jun...

According to market estimates, the five WPL teams will earn anywhere between ₹15 to ₹20 crore in sponsorship revenues from assets like fron...

BCCI announced MPL Sports, the athleisure wear and sports merchandise brand from MPL, as the official kit sponsor for the next three years,...

MPL Sports, the sports merchandise brand from Mobile Premier League -- an e-sports platform -- offers a wide range of sports wear and crick...

Adidas said it has roped in Mahela Jayawardene as brand ambassador for 'ClimaCool+', a technology featuring in the new team jersey of the D...