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View: For 39 days, 104 matches, there will be joy on EarthThe FIFA World Cup is a global spectacle that transcends borders and even current global challenges. Despite predicted issues and high cost...- 96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...
- IPL 2026 scam season is here: Over 600 fake ticket sites, 400 malware-linked streams cheat fansAs the IPL 2026 season kicks off, a rise in cyber scams is alarming eager cricket enthusiasts. Unscrupulous fraudsters are capitalising on ...
- Dream11 exits IPL jerseys as teams sign new principal sponsorsSeveral IPL franchises are set to unveil new principal sponsors for the upcoming season, with deals priced 15-20% higher than previous cont...
- Team India jersey deal not overpaid as it carries a premium: Vice Chairman Neeraj KanwarApollo Tyres secures the Indian cricket team jersey sponsorship for ₹579 crore. The company believes the investment is justified despite a ...
- Apollo Tyres wins Team India jersey sponsorship rights with ₹579 crore bidApollo Tyres has emerged as the front-of-jersey sponsor for the Indian cricket team, securing the rights with a ₹579 crore bid, surpassing ...
- Apollo Tyres to sponsor Indian cricket team's jersey following Dream11's exitApollo Tyres has replaced Dream11 as the lead sponsor of Team India, marking their first foray into Indian cricket with a two-and-a-half-ye...
- WPP & ITW in fray for front-of-jersey cricket sponsorship for national cricket teamWPP Media and ITW Universe are among those vying for the Indian cricket team's jersey sponsorship. A cement manufacturer and a tech firm al...
- BCCI to finalise team India jersey sponsorship in two weeksThe BCCI is set to finalize Team India's jersey sponsorship within two weeks following the tender process, with bids due by September 16. A...
- Dream 11 out, BCCI hunts for next big hitterThe Board of Control for Cricket in India aims to secure ₹452 crore via front-of-jersey sponsorship. This follows Dream 11's exit due to go...
- Where and how to buy Team India new T20 World Cup Jersey? What's the price? Here are detailsThe Indian cricket team unveiled its fresh jersey for the T20 World Cup 2024, stirring excitement among fans. Adidas, the official kit spon...
- Unbeatable Discounts on Cricket Equipment: Get in the Game with Amazon's Cricket Fever OffersDuring the World Cup, cricket fans can find great deals on merchandise, customized cricket kits, trophies, posters, and whatnot. Whether it...
- Adidas tackling duplicates of Team India blue jerseys, says general managerAdidas India, the local arm of the German sportswear company, signed an exclusive kit partner deal with the Board of Control for Cricket in...
- Dream11 bags team India jersey sponsor rights at base price of Rs 358 croreDream11 was the only serious contender in the race as Disney Star was the only other company that picked the tender document, a source told...
- Dream11 bags Indian cricket team's jersey sponsor rightsAs the lead sponsor, Dream11 will have its logo on the front of the jersey of Indian men's, women's, and U-19 cricket teams. Dream11 was th...
- BCCI sets Rs 350 cr base price for lead sponsorship rightsThe BCCI released the tender for national team lead sponsor rights on June 14. The tender document will be available for purchase until Jun...
- Advertisers keen to bat for Women's Premier LeagueAccording to market estimates, the five WPL teams will earn anywhere between ₹15 to ₹20 crore in sponsorship revenues from assets like fron...
- MPL saves the day for BCCI, comes on board as official kit sponsor for Team IndiaBCCI announced MPL Sports, the athleisure wear and sports merchandise brand from MPL, as the official kit sponsor for the next three years,...
- BCCI announces MPL Sports as official Kit sponsor for Team IndiaMPL Sports, the sports merchandise brand from Mobile Premier League -- an e-sports platform -- offers a wide range of sports wear and crick...
- Adidas signs Jayawardene as brand ambassador for ClimaCool+Adidas said it has roped in Mahela Jayawardene as brand ambassador for 'ClimaCool+', a technology featuring in the new team jersey of the D...
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