India's vice-captain Smriti Mandhana identified a lack of dot balls as the reason for their T20I series loss to England. She expressed hope...

India will embark on a significant tour of New Zealand from October 22 to December 1. The series includes five T20 Internationals and five ...

JioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom fo...

The Indian women's cricket team is ready for the T20 World Cup in England. Former captain Anjum Chopra states the team is no longer unfamil...

Around the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...

Football is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...

Think of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...

IPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

As the IPL 2026 season kicks off, a rise in cyber scams is alarming eager cricket enthusiasts. Unscrupulous fraudsters are capitalising on ...

Actor Abhishek Bachchan expressed a desire to see retired Indian cricketer Mahendra Singh Dhoni in the new European T20 Premier League. How...

Cricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around crickete...

Cricket icon Virat Kohli lauded Dhurandhar 2 as an unparalleled cinematic experience after leading Royal Challengers Bengaluru to victory. ...

Concert livestreams are becoming a big opportunity for OTT platforms, allowing fans across the world to enjoy live music from their homes. ...

Gujarat Titans are set to host their first IPL 2026 home game in Ahmedabad. The franchise plans an immersive fan experience with expansive ...

Cricket fandom is shifting to social media platforms. Fans now discuss and share content around matches on platforms like YouTube and Snapc...

Crunchyroll, the global anime streaming leader, has been named the Associate Team Sponsor for the Proteas Men's tour of India. Their brandi...