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CRICKET BRANDING STRATEGY
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...- Why Amazon has struggled to crack IndiaAmazon's India strategy is changing: under new leadership, the company is focusing on profitability over rapid growth. This shift comes as ...
- From $22 billion to zero: Success, not failure, brought Byju downByju's, once a $22 billion edtech giant, has collapsed. Founder Byju Raveendran faces jail for contempt. The company's downfall stems from ...
- Cricket fandom is already digital. Fan tokens could be the next movThink of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...
- India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...
- 20-30 percent increase in IPL media rights won't be surprising: Punjab Kings co-owner Mohit BurmanAs IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...
- AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
- Lionsgate Play doubles down on India with AI, originals, Rs 1,000 crore IP goalLionsgate Play is set to invest heavily in creating intellectual property worth Rs 1,000 crore. The company is shifting towards becoming a ...
- Beyond the Boundary: AI, influencers rewrite the cricket playbookCricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around crickete...
- Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
- Global, Indian companies vie for ICC's official cricket gaming rightsMajor global and Indian gaming companies are competing for the International Cricket Council's official gaming rights. This competition hig...
- Music artists gaining ground in brand endorsements, challenging film stars and cricketersMusic artists are emerging as significant players in brand endorsements, historically dominated by film stars and cricketers. Leading artis...
- Asian Cricket Council awards exclusive Asia Cup sponsorship rights to TCM Sports Management until 2031TCM Sports Management has secured exclusive commercial sponsorship rights for all Asian Cricket Council (ACC) Asia Cup tournaments until 20...
- Vivo to use IPL pitch to increase its market share“IPL is hugely loved by consumers in India; similarly it means better visibility and more brand connect for us," Nipun Marya, director of b...
- China, Japan cos take guard on cricket pitch to score big in IndiaChinese smartphone maker Vivo seems to have got its timing right by agreeing to become the title sponsor of the Indian Premier League (IPL).
- Chris Gayle signs an endorsement deal for Vijay Mallya's latest brand, Cariba RumSwashbuckling cricketer Chris Gayle has extended ties with Vijay Mallya's United Spirits as the latter tries to spin a Caribbean rum story ...
- HUL uses Michael Vaughan's Vaseline-gate for its new Vaseline advertisementWhile Emami was quick to encash Munni's Zandu Balm song to the hilt, it's the turn of HUL now to make the most of Vaughan's vaseline commen...
- There're more opportunities than challenges here: Hoyt H Harper, Sheraton GroupThe company will associate with cricket to establish its brands in India, Hoyt H Harper, Sr vice-president, brand management, Sheraton Grou...
- Timex India seeks to tap Indian mkt with new offeringsKapil Kapoor, Vice Chairman, Timex Group India Limited & Sr. Vice President, Asia Pacific in an interview with ET discussed company’s strat...
- Men in Blue told to 'perform or perish'Brands are now planning shorter contracts and stricter performance-linked clauses for the Men in Blue.
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