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CRICKET AUDIENCE ENGAGEMENT
India-Japan match important step in cricket's drive to become global: BCCI secretary SaikiaMark your calendars for September 22 as India takes on Japan in a momentous T20 International match, celebrating 75 years of diplomatic tie...- JSW Sports enters international sports IP market with Hong Kong Sixes partnershipJSW Sports has entered the international sports market by partnering with Hong Kong Sixes. This partnership will manage commercial and mark...
- Dream11 completes pivot, no longer a gaming appDream11 has shifted to a global sports engagement platform, discontinuing all prizes. This move follows India's 2025 Online Gaming Act bann...
- South Africa targets 1 lakh Indian tourist arrivals in 2026South Africa is targeting 100,000 Indian tourist arrivals in 2026, up from nearly 70,000 in 2025. It is focusing on younger, experience-see...
- TCS joins European T20 Premier League as digital transformation partnerTata Consultancy Services will partner with the European T20 Premier League. They will develop an AI-powered digital ecosystem for the new ...
- Small towns emerge big growth driver for connected TV in IndiaConnected TV households in India now number sixty-two to sixty-five million viewers. Growth is significantly higher in smaller towns and ru...
- School Assembly News Headlines, August 19, 2026: Top national, international, business, sports updates and thought of the daySchool Assembly News Headlines: The trend of domestic donations to PM CARES has notably decreased, along with a downturn in foreign contrib...
- Google partners with Arsenal, Barcelona, Bayern, Liverpool and PSG for AI-powered fan experiencesGoogle announced new partnerships with five major European football clubs. Gemini AI and Pixel smartphones will enhance fan experiences and...
- ICC CEO Sanjog Gupta calls for end to random bilateral scheduling, Test-ODI revampIn light of the growing popularity of T20 leagues, the International Cricket Council seeks to redefine traditional cricket formats. ICC CEO...
- English Premier League’s viewership is surging in India while its fans emerge as affluent, high-spending consumer classPremier League fans in India demonstrate significant spending power and digital service subscriptions. The league's reach has expanded cons...
- 'There could be no Netflix globally without India': Ted Sarandos on growth, cricket and AIIndia represents a crucial market for Netflix's future global expansion and growth. The company sees enormous potential for subscriber addi...
- Bigg Boss 20 teaser, release date out: Salman Khan refers to Karan Arjun to fuel Shah Rukh Khan mysteryBigg Boss 20 teaser, release date out: Salman Khan has sparked nostalgia among 90s fans as JioHotstar unveiled the first teaser of Bigg Bos...
- Flipkart-Netflix deal signals new era of content-commerce partnershipsE-commerce and streaming platforms are merging to boost customer loyalty and transactions. Flipkart and Netflix launched India's first e-co...
- RCB top scorer with $312 mn brand value as IPL grows biggerIndian Premier League valuations have increased significantly year-on-year. Royal Challengers Bengaluru became the first franchise to surpa...
- Cricket's return gives the Olympics its biggest growth opportunity in decadesCricket's return to the Olympics at Los Angeles 2028 is driven as much by strategy as sport, with the IOC aiming to tap into India's vast a...
- Does an actor really need to resemble the public figure he or she's playing?Casting famous people for biopics sparks debate about likeness versus performance. Rajkummar Rao's portrayal of Sourav Ganguly raises quest...
- T20 Mumbai League 2026 clocks 3.8 billion watch minutes, says MCAThe Nuvama Private T20 Mumbai League saw record audience reach in 2026. Television watch time grew significantly, and digital views also in...
- JioStar acquires exclusive India rights for The Hundred 2026JioStar secured exclusive broadcast rights for The Hundred 2026 cricket tournament. All 68 men's and women's matches will stream on JioHots...
- Beyond the IPL lies almost every state's hunt for its own cricket gold mineRegional T20 leagues are developing into a new cricket economy beneath the IPL. These competitions aim to produce future IPL stars and beco...
- Salman Khan to Sourav Ganguly: JioStar bets big on six Bigg Boss editions as festive battle for viewers heats upJioStar will launch six Bigg Boss editions across India in September 2026. Salman Khan and Sourav Ganguly will host popular reality show ve...
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