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COST REDUCTION IN MICRODRAMA PRODUCTION
PayU launches AI-powered fraud protection for cross-border card paymentsPayU introduced an AI fraud solution for Indian merchants accepting international card payments. This new Fraud Liability Protect uses AI t...- AI-assisted microdrama content share could rise to about 80% in 18 months: ExpertsArtificial intelligence is rapidly changing India's microdrama content creation landscape. AI-assisted production will likely reach eighty ...
- India ramps up domestic LPG production as renewed US-Iran attacks spark fresh fears over Strait of Hormuz suppliesIndia is increasing domestic cooking gas production to address supply gaps. Local refiners aim to add over ten percent to current output le...
- Productivity enhancement may lead to further reduction in agriculture sector NPA: Nabard ChairmanAgriculture sector NPAs have significantly decreased to single digits, according to Nabard Chairman Shaji Krishnan V. Boosting crop product...
- In Tucson, a 28,000-square-foot city roof got a white elastomeric coating; cooling energy fell 50–65%, saving over 400 million Btu and nearly $4,000 a yearCool roof coatings present an easy and efficient method to lower cooling bills during hot summer days. A Tucson city building illustrated i...
- Flipkart launches standalone Minutes app, rolls out food delivery pilot ahead of BBD saleFlipkart has launched a standalone app for its quick commerce arm Flipkart Minutes, ahead of its Big Billion Days sale. The company is also...
- OpenAI offers AI for chip design, touts cost advantage over open-source, CFO saysSpeaking at Goldman Sachs' Communacopia + Technology Conference in San Francisco, Friar said OpenAI is focusing on sectors including chip d...
- Amazon, Flipkart's multi-front war; India set for more GCCsHappy Wednesday! Amazon and Flipkart have broadened their bets as quick commerce platforms chip away at their share of user base. This and ...
- Flipkart, Amazon look beyond ecommerce as user share slipsAmazon and Flipkart are expanding into quick commerce, microdramas, OTT videos and food delivery as they lose active users to 10-minute del...
- Ethanol blending: India should consider temporary cut to 15% from 20% target, says ICRIERIndia should consider temporarily lowering ethanol blending in petrol to 15% during severe feedstock shortages or sharp food-price pressure...
- Government should adopt flexible approach to ethanol-blended petrol programme: ICRIER paperA research paper recommends flexibility in India's ethanol blending program targets. It suggests maintaining E20 as a long-term goal while ...
- Kuku to hire 1,000 people for AI content unit ahead of IPOKuku Technologies is on the verge of launching an expansive artificial intelligence production facility, aimed at bolstering its flourishin...
- India’s Rs 1 lakh crore digital-media boom: Two stocks ICICI Securities is betting onIndia’s digital media market crossed Rs 1 lakh crore in CY25 and is projected to grow rapidly through CY28, while television revenue declin...
- India’s record foreign deposit push could cost RBI $10.6 billion: Why the diaspora fundraising drive may prove expensiveIndia's recent fundraising initiative among its diaspora is anticipated to incur significant expenses for the Reserve Bank of India. The un...
- Electronics makers turn to cheaper materials and localisation as commodity costs biteElectronics producers are adapting to rising costs by innovating their material choices and enhancing local manufacturing efforts. In place...
- Flipkart launches microdrama on main app to drive platform engagementThe vertical is placed within Flipkart's main ecommerce app under 'Play' – which has a content-led shopping discovery platform ‘Explore’ an...
- India’s microdramas could soon play the consolidation script as retention trumps acquisitionThe landscape of India's microdrama industry is evolving, shifting from an emphasis on acquiring users to nurturing and monetizing them. Cu...
- Mohalla Tech partners with Pratilipi’s Double Tap Films to distribute 75+ stories as microdramasMohalla Tech, parent of ShareChat, Moj and QuickTV, has partnered with Pratilipi’s Double Tap Films to adapt more than 75 stories into micr...
- AI leaders on automation; PM Modi debriefs space startupsBusiness leaders at the Economic Times World Leaders Forum said AI agents can reshape work, but governance and human accountability remain ...
- Microdramas now take a macro share of viewers' interestMicrodrama content is attracting significant audience engagement, similar to long-form videos. This format combines short-form immediacy wi...
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