Honda is encountering significant disputes as a faction of retired executives pushes for the removal of CEO Toshihiro Mibe. Citing his fail...

The 2026 FIFA World Cup will bring billions to host nations. Analysts expect a surge in spending on hotels, airlines, and retail. Beer sale...

IPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...

India celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...

The Indian Premier League (IPL) has evolved into a multi-billion-dollar economic engine, contributing significantly to India's economy and ...

With an increasing number of people lacing up their sneakers and hitting the pavement, India is witnessing a boom in participatory sports s...

The Uttarakhand government is preparing to host the 38th National Games, with Indian Oil Corporation (IOC) as a bronze sponsor. The third l...

"There is a good amount of interest and sponsorships from corporate houses for athletes and sports players who have reached the top levels....

The sponsorships have allowed the Indian Olympic Association (IOA) to open up their coffers to players and coaches participating in the on-...

Even as cricket remains the most watched sport, its share in ad spends is down by almost a third, says a report that has studied the busine...

For many brands, conventional ads & sponsorship are components of marketing strategy, providing ways to build brand awareness and equity.

Indian cos are backing sports as diverse as F1 racing and badminton in recent years, not to forget the inaugural Premier League Soccer.

Call it a fistful of dollars. The steel sector, which had taken quite a few punches due to recession, is now ready to box.

Cricket leads recovery- sports like golf, tennis, football follow. Commonwealth Games, Hockey World Cup next year brighten up scenario.

2010 Commonwealth Games—estimated to be most expensive Games yet—is hoping to beat cricket at its own game, setting a total ad revenue targ...

The International Cricket Council (ICC) has hiked the asking price for global cricket sponsorships to $60-70 million per sponsor for the ei...

ITC, Pepsi, Hero Honda, DLF and other sport event sponsors may now have to cough up a service tax for sponsoring the events. The government...