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CORPORATE SPONSORSHIP IN SPORTS
Racquet sport Padel looks to up the game in cricket-crazy IndiaPadel, a sport blending tennis and squash, is rapidly expanding across India, with court numbers soaring and player participation surging. ...- How Vaibhav Sooryavanshi, 15, became the great sporting prodigy of this generationCricket prodigy Vaibhav Sooryavanshi, a 15-year-old sensation, is set to make history as India's youngest senior men's player. After a stel...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- INSIGHT-How Honda's old guard tried, and failed, to oust its CEOHonda is encountering significant disputes as a faction of retired executives pushes for the removal of CEO Toshihiro Mibe. Citing his fail...
- FIFA 2026: Brokerages bet on sector winners as soccer World Cup set to kick offThe 2026 FIFA World Cup will bring billions to host nations. Analysts expect a surge in spending on hotels, airlines, and retail. Beer sale...
- IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
- A nation of sporting moments, not yet a sporting cultureIndia celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...
- From cricket league to economic giant: Kotak MF values IPL at USD 18 billionThe Indian Premier League (IPL) has evolved into a multi-billion-dollar economic engine, contributing significantly to India's economy and ...
- Companies warm up to participative sports as fitness awareness make business senseWith an increasing number of people lacing up their sneakers and hitting the pavement, India is witnessing a boom in participatory sports s...
- Uttarakhand gears up to host 38th National Games, IOC to sponsor eventThe Uttarakhand government is preparing to host the 38th National Games, with Indian Oil Corporation (IOC) as a bronze sponsor. The third l...
- India Inc needs to invest more in sports at the grassroots level: Neeraj Chopra"There is a good amount of interest and sponsorships from corporate houses for athletes and sports players who have reached the top levels....
- IOA sees 40% jump in Tokyo Olympic sponsorshipsThe sponsorships have allowed the Indian Olympic Association (IOA) to open up their coffers to players and coaches participating in the on-...
- For advertisers, sport is no longer just cricket; Kabaddi, football are fast catching up on ad spendsEven as cricket remains the most watched sport, its share in ad spends is down by almost a third, says a report that has studied the busine...
- Sports sponsorship: How Indian companies can increase marketing return on investmentFor many brands, conventional ads & sponsorship are components of marketing strategy, providing ways to build brand awareness and equity.
- Sports sponsorship: How companies are looking beyond cricket to connect with consumersIndian cos are backing sports as diverse as F1 racing and badminton in recent years, not to forget the inaugural Premier League Soccer.
- Monnet to sponsor boxing teamCall it a fistful of dollars. The steel sector, which had taken quite a few punches due to recession, is now ready to box.
- Indian sports economy getting back on its feetCricket leads recovery- sports like golf, tennis, football follow. Commonwealth Games, Hockey World Cup next year brighten up scenario.
- Commonwealth Games ’10 shopping for Rs 1k-cr ad wealth2010 Commonwealth Games—estimated to be most expensive Games yet—is hoping to beat cricket at its own game, setting a total ad revenue targ...
- ICC's asking price more than doubles for global sponsorshipThe International Cricket Council (ICC) has hiked the asking price for global cricket sponsorships to $60-70 million per sponsor for the ei...
- Event sponsors may find taxmen in fieldITC, Pepsi, Hero Honda, DLF and other sport event sponsors may now have to cough up a service tax for sponsoring the events. The government...
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