Reaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...

Social media giant ShareChat is gearing up for a potential $400 million IPO next year, marking a significant turnaround after a period of c...

Shutterstock shares plunged nearly 30% after Getty Images scrapped its $3.7 billion merger following UK regulator objections. The Competiti...

Sony is phasing out physical game discs for new PlayStation releases starting January 2028, embracing a fully digital future as online purc...

Diversification is key to successful investing, and Multi-Asset Allocation Funds offer a balanced approach. These funds invest in at least ...

Zee Entertainment Enterprises has secured exclusive Indian broadcast and digital rights for Germany's Bundesliga football league for five y...

India's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platform...

Entrepreneur Ankur Warikoo has ignited a discussion on India's EdTech sector, asserting that many companies prioritized parents over studen...

India's new data protection law, effective November 2026, mandates robust consent management. Many businesses struggle with fragmented syst...

Yash Raj Films is venturing into the burgeoning digital-first entertainment space with a strategic investment in Rusk Media. This move sign...

The ghostly white creature curled up on a weighing scale is almost unrecognisable in the Facebook post offering it for sale. Some of the co...

India's FM radio industry faces a crisis, with companies surrendering licenses due to government restrictions and competition from digital ...

Audio entertainment firm Pocket FM is shutting down its microdrama vertical, Pocket TV, to concentrate on its core audio dramas and interna...

Hollywood is diving headfirst into the world of microdramas, following the massive success of Issa Rae's 'Screen Time', which racked up an ...

Founded by former Pocket FM executives Manavdeep Singh Grover and Gurjot Kaur, the startup is building an AI-powered preventive health and ...

In a bold move, IndiaMART is ramping up its AI-related budget, with plans to double its expenditure biannually. This funding will be direct...

As digital advertising becomes more crowded, brands are reconsidering their strategies to reach business audiences and decision-makers. Med...