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Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...- Sony’s digital-only PlayStation future sparks debate over game ownershipUnlike physical discs that can be traded, resold, or passed on, digital purchases are licences linked to user accounts. So is it really own...
- Beyond traditional advertising: Make your brand reach business decision makersReaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...
- ShareChat, India’s Meta rival, plans $400 million IPO next yearSocial media giant ShareChat is gearing up for a potential $400 million IPO next year, marking a significant turnaround after a period of c...
- Shutterstock shares crash 29% after Getty Images calls off $3.7 billion mergerShutterstock shares plunged nearly 30% after Getty Images scrapped its $3.7 billion merger following UK regulator objections. The Competiti...
- Sony to end discs for new PlayStation releases as gaming shifts onlineSony is phasing out physical game discs for new PlayStation releases starting January 2028, embracing a fully digital future as online purc...
- How a Multi Asset Allocation brings equity, debt and gold together in one placeDiversification is key to successful investing, and Multi-Asset Allocation Funds offer a balanced approach. These funds invest in at least ...
- Zee Entertainment secures Germany's top-tier football league Bundesliga media rights in India for the next five yearsZee Entertainment Enterprises has secured exclusive Indian broadcast and digital rights for Germany's Bundesliga football league for five y...
- Legacy studios bet on mobile-first entertainment for next growth phaseIndia's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platform...
- 'Built for parents, not students': Ankur Warikoo's take on why most Indian EdTech companies struggledEntrepreneur Ankur Warikoo has ignited a discussion on India's EdTech sector, asserting that many companies prioritized parents over studen...
- Compass launches NodGuard: Consent infrastructure that connects compliance to marketing performanceIndia's new data protection law, effective November 2026, mandates robust consent management. Many businesses struggle with fragmented syst...
- Yash Raj Films makes first bet on vertical entertainment with Rusk Media investmentYash Raj Films is venturing into the burgeoning digital-first entertainment space with a strategic investment in Rusk Media. This move sign...
- For sale on Facebook: monkeys, rhino horn and dead pangolinsThe ghostly white creature curled up on a weighing scale is almost unrecognisable in the Facebook post offering it for sale. Some of the co...
- FM radio: Tuned out of news, tuned into crisis, seeks reformsIndia's FM radio industry faces a crisis, with companies surrendering licenses due to government restrictions and competition from digital ...
- Pocket FM shuts Pocket TV as rivals get aggressive on microdramaAudio entertainment firm Pocket FM is shutting down its microdrama vertical, Pocket TV, to concentrate on its core audio dramas and interna...
- Hollywood gets into the microdrama race as mobile-first storytelling draws stars and major studiosHollywood is diving headfirst into the world of microdramas, following the massive success of Issa Rae's 'Screen Time', which racked up an ...
- Healthcare startup Superliving raises $7 million led by LightspeedFounded by former Pocket FM executives Manavdeep Singh Grover and Gurjot Kaur, the startup is building an AI-powered preventive health and ...
- IndiaMART doubles down on AI to curb fake listings, improve buyer interactionIn a bold move, IndiaMART is ramping up its AI-related budget, with plans to double its expenditure biannually. This funding will be direct...
- Sony launches BRAVIA Theatre lineup, bets on India's growing home cinema cultureWith the rise of streaming and gaming, Indian consumers are revolutionising their living spaces into entertainment hubs. No longer content ...
- Beyond brand visibility: Why media partnerships matter for business growth and thought leadershipAs digital advertising becomes more crowded, brands are reconsidering their strategies to reach business audiences and decision-makers. Med...
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