Searched for
CONTENT MARKETING
Redefining enterprise growth with AI: Trust, data, and decision making is how ADA is writing the future chaptersEnterprises are scaling with AI. The next chapter is about trust, data, decision making, and personalisation. Read how ADA is consolidating...
Prime Group to invest Rs 1,500 crore in Bihar’s real estate over the next four quartersPrime Group is set to invest a remarkable Rs 1,500 crore into Bihar's real estate market. This funding will support the creation of residen...
India’s OTT audience rises 11% to 665 million; connected TV base surges 60%: OrmaxIndia's online video audience reached 664.9 million in 2026, showing strong growth. Paid OTT subscriptions also increased by sixteen percen...
Why being seen is not enough for brands trying to lead their industryBrand building is moving beyond visibility. Businesses increasingly need platforms that help them shape industry conversations, showcase le...
Government to ask Meta if US child safety defaults will extend to India as wellThe Ministry of Electronics and Information Technology (MeitY) has been having regular meetings with Meta on technical measures since last ...
TCS opens UK engineering hub, expects new job creationTata Consultancy Services has inaugurated a cutting-edge engineering center in the UK, with plans to create approximately five thousand job...
China's Temu may have spent as much as $962 millionon Meta ads in the UK and Europe, with 73 of its top 100 creators likely fakeTemu may have spent nearly one billion dollars on Meta ads promoting products. Research suggests many boosted accounts likely do not repres...
India’s Rs 1 lakh crore digital-media boom: Two stocks ICICI Securities is betting onIndia’s digital media market crossed Rs 1 lakh crore in CY25 and is projected to grow rapidly through CY28, while television revenue declin...
Understanding futures grid trading and the risks of automated strategiesFutures grid trading presents a methodical way to navigate the unpredictable terrain of crypto markets. By segmenting price ranges into dis...
Axis Direct initiates coverage on Pricol with Buy rating. Check target pricePricol shares gained after Axis Direct initiated coverage with a Buy rating and a Rs 935 target price, implying around 21% upside. The brok...
GST reforms rewrote the auto stock map: Who won, who lost and where can investors still make money?The recent GST reforms have significantly impacted the automotive stock market following a rate cut announcement. Notably, Sona BLW Precisi...
Electronics to make up 50-55% of car cost by 2030, signalling major localisation opportunity: BCG-ACMAElectronics will form over half of a car's cost by 2030. This presents a significant opportunity for Indian auto component makers. Vehicles...
IAMAI seeks sector-specific, phased framework for draft RPwD accessibility rulesIAMAI has urged the government to reconsider uniform accessibility obligations for persons with disabilities. They propose a sector-specifi...
Advertising set to reshape India’s micro-drama business as AVOD gains ground: RedseerIndia's micro-drama sector is on track to hit Rs 23,500 to 25,500 crore by FY32 and advertising video-on-demand is set to become a primary ...
Meta puts guardrails in place for AI glasses after privacy concerns raisesMeta has updated its AI glasses privacy features after user filming concerns arose. The company disabled cameras if the recording light is ...
Adobe acquires PeakXV-backed AI startup Rilo to expand marketing automationRilo cofounder Dhruv Jaglan announced the acquisition in a LinkedIn post, saying the startup would join Adobe to “help bring AI to Fortune ...
Flipkart launches microdrama on main app to drive platform engagementThe vertical is placed within Flipkart's main ecommerce app under 'Play' – which has a content-led shopping discovery platform ‘Explore’ an...
Ambani's JioHotstar begins operations in UK, Canada & Singapore targetting millions of Indians abroadJioHotstar, India’s largest streaming platform, is expanding internationally for the first time, launching in the UK, Canada and Singapore ...
After 30 years working in cubicle and burnouts, a 50-year-old quits corporate job to make reels, now she earns Rs 4.7 crore in a yearAfter spending nearly 30 years working in insurance, a corporate employee quit her corporate job in her mid-50s and ventured into social me...
India’s microdramas could soon play the consolidation script as retention trumps acquisitionThe landscape of India's microdrama industry is evolving, shifting from an emphasis on acquiring users to nurturing and monetizing them. Cu...