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CONSUMER TRENDS INDIA
India's upstart consumer brands are growing three times faster than the marketNew-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer ...- Natural diamonds are shining again as De Beers-led supply cuts lift pricesNatural diamond prices are experiencing a significant rebound, climbing 5-8% year-on-year, driven by reduced supply from major miners and r...
- Marketing platform JustAI raises $17 million led by Base10AI marketing platform JustAI has secured over $17 million in Series A funding, led by Base10, with participation from Y Combinator and Peak...
- Online: Two-thirds of Indians (66%) have encountered a health or wellness scam: McAfee Health & Wellness researchNew research from McAfee reveals a surge in health scams targeting Indians, particularly young adults. Scammers are exploiting influencer t...
- Sony launches BRAVIA Theatre lineup, bets on India's growing home cinema cultureWith the rise of streaming and gaming, Indian consumers are revolutionising their living spaces into entertainment hubs. No longer content ...
- Talent twist: Silicon Valley's India story takes an unexpected turnThe prospective appointment of Kunal Shah to a leadership position at WhatsApp exemplifies an emerging pattern: Indian founders are increas...
- No slowdown yet, but inflation and El Niño are risks: ITC's Sanjiv PuriITC Chairman Sanjiv Puri revealed plans for a Rs 20,000 crore investment over the medium term, including hotel expansion. He highlighted st...
- Stocks in news: Vedanta, Honasa Consumer, IRCTC, Bajaj Auto, Tata MotorsIndian markets experienced profit booking, falling over a percent amidst a weak global trend. Key stocks like Vedanta, Honasa Consumer, IRC...
- Beauty's back-end gets investor attention; Naturis in talks to raise Rs 100 croreInvestors are increasingly backing India's beauty and personal care manufacturing sector, moving beyond consumer brands. Companies like Nat...
- ITC bulking up with products rich in protein and fibre: Sanjiv Puri“India is also a protein-deficient market. We already have offerings such as high-protein atta, soya chunks and protein shakes, and we will...
- Slowing rural incomes could weigh on consumer demand: Dhananjay SinhaHeadline rural wage growth in India is misleading, with underlying increases significantly lower than reported. Rising inflation, reverse m...
- Smiles, fries & air-fryers: Why Canadian food giant McCain is bullish on India’s snacking boomConsumers are embracing global and local flavours, driving innovation in products like fries and premium appetisers. McCain is actively add...
- Double-digit sales growth in apparel, ACs, premium goods faces inflation & monsoon testDiscretionary spending is witnessing a notable resurgence, particularly in the apparel and white goods sectors, which have both seen impres...
- Toasting with Indian whisky: On the house diplomats turning ambassadors of Desi single maltsIndian diplomats are increasingly championing domestic single malt whiskies abroad, transforming embassies into showcases for connoisseurs....
- Dealmaking stays strong as startup M&A momentum carries into 2026Indian startups are experiencing a surge in M&A exits, particularly in consumer, fintech, and ecommerce sectors, signalling a robust recove...
- Betting on India’s travel boom? Motilal Oswal sees TBO Tek and Ixigo as key beneficiariesThe industry has evolved significantly over the past two decades—from a fragmented, offline agent-driven market to a digitally enabled ecos...
- India's beauty, personal care market seen at $39 billion by 2030: FlipkartIndia's beauty and personal care market is set for a significant surge, projected to hit $39 billion by 2030. Flipkart's report reveals a s...
- India's consumption story coming back to life and the timing couldn't be better: Ashi AnandIndian consumers are set for a strong recovery. Falling interest rates and potential oil price drops are boosting confidence. Tax cuts are ...
- Foreign whisky sales slow for second straight year as post-pandemic boom fadesGrowth in imported whisky sales slowed for a second consecutive year in 2025 across Scotch, Irish, Japanese and American categories, reflec...
- India among Asia-Pacific's most AI-ready healthcare markets as demand for coordinated care rises: BainIndia is emerging as one of the most AI-ready healthcare markets in the Asia-Pacific region, with a growing number of consumers using gener...
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