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CONSUMER BUYING BEHAVIOR
Nearly 80% of Indian home shoppers discover products through social media: DeloitteA recent report highlights that nearly 80 percent of home shoppers in India discover products via social media. The home and household mark...- Why are US bond yields rising? 30-year Treasury hits its highest level since 2004, but what does it mean for household budgets?The US bond market is executing a severe repricing of the cost of money. On Thursday, the 30-year Treasury yield reached 5.48%, a peak unse...
- Ruchir Sharma’s India scorecard: How it fares on his 10-rule benchmarkRuchir Sharma says India remains a middling investment story rather than a clear outperformer, with strengths in demographics, inflation an...
- In 1937, Oklahoma grocer Sylvan Goldman introduced the first shopping cart after noticing customers bought only what they could carry; it changed supermarket shoppingSylvan Goldman invented the shopping cart in the 1930s to help customers carry more items in stores. Initial reactions were negative, as wo...
- Quote of the Day by Coco Chanel: ‘Luxury lies not in the richness of things, but in the absence of…’ - Powerful words by legendary fashion designer explain why true elegance is about quiet confidence, not flashy wealthIn a world obsessed with flashy consumption, Coco Chanel’s wisdom reminds us that elegance is rooted in simplicity and dignity, not price t...
- Psychology says people who can afford expensive restaurants but still feel uncomfortable there may be carrying an older money ruleLuxury settings often signal exclusivity and status through the entire experience. Everything from the lighting and style of service to the...
- Psychology says people who put fancy protectors on phone cable chargers may be seeking more than aestheticsAn everyday object does not have to be purely practical; it can serve a useful purpose while also reflecting personal taste and carrying a ...
- Horoscope Today, September 18, 2026: Smart Decisions, Stronger Connections and Practical Growth Shape the Day for All Zodiac SignsAccording to the traditional Vedic astrological interpretation for Friday, September 18, 2026, the day carries a meaningful progression fro...
- Psychology says people who prefer food carts over restaurants may be chasing more than good foodA restaurant may offer air conditioning, comfortable seating and more attentive service, but a food cart can deliver a different kind of ap...
- Quote of the day by Charlie Munger: “My advice would be, if you have a fixable disadvantage, remove it. If it's unfixable...” — What can we fix, accept and endure? Timeless life lessons on struggle, acceptance, resilience, endurance, growth, control and being pragmaticQuote of the day by Charlie Munger is about knowing which problems in life can be fixed and which must simply be accepted. His words fit th...
- Psychology says people who always keep a lot of cash in their wallets may be seeking more than financial securityPeople may carry cash for very different reasons. For some, it is a practical way to control spending; for others, it provides reassurance ...
- Psychology says people who need an energy drink every day may be caught in a powerful brain-behavior loopDrinking an energy drink every day does not necessarily mean someone is addicted to caffeine. People differ considerably in how sensitive t...
- Gen Z seem richer than they really are, claims Bengaluru man: ‘They splurge Rs 500 on avocado toast but can’t buy…’; studies say it’s not mindless spendingGen Z are more likely to splurge big on treats such as avocado toasts and matcha tea than buy a home or a car. This is not just mindless bu...
- Paytm bets on workplace AI agents in pivot beyond paymentsIn an exciting new venture, Paytm is venturing beyond its established digital payments realm to launch Pi, an innovative service offering a...
- Quote of the day by Jon Kabat-Zinn, 'Mindfulness is about love and loving life. When you cultivate this love, it gives you clarity and compassion for life, and your actions happen in accordance with that' teaches timeless ideas of purpose, meaning, wisdom, life lessons, perspective, optimismQuote of the day by Jon Kabat-Zinn presents mindfulness as a practice of wholehearted participation in life. Awareness makes room for clari...
- Horoscope Today, August 29, 2026: A Day of Big Decisions, Hidden Opportunities and Important Turning Points for All Zodiac SignsAccording to the traditional Vedic astrological interpretation for Saturday, August 29, 2026, today's energy carries a deeper and more intr...
- Psychology says people who never throw food aren't just saving money: What this behavior reveals?Psychology says people who never throw food aren't simply being difficult or overly frugal. Their behavior may be linked to fear of scarcit...
- Psychology says people who keep unused gift cards for years may value having future optionsAn unused gift card can reveal a fascinating psychological paradox. It was created to be spent, yet for some people, part of its appeal may...
- Psychology says people who search for a product they already bought may be trying to confirm that they made the right decisionSearching for reviews or information after buying something can reveal an interesting psychological tension. The person may not actually be...
- Psychology says people who save their favorite clothes for ‘special occasions’ may be delaying anticipated pleasureSaving favorite clothes for a special occasion can be a charming way of creating anticipation. The person may simply enjoy knowing that som...
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