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CONSUMER BEHAVIOUR IN INDIA
Pest resistance is forcing India’s crop-protection firms to rethink product strategies: Insecticides India MDResistance to chemicals and formulations is an evolving challenge, particularly in crops where the same pest pressures persist over multipl...
Just SIP, don't gulp or be thirstyInvestors are often encouraged to maintain their investments without reacting to market changes. However, substantial evidence suggests tha...
Caffeine clash: Starbucks slayer now brews a global coffee blendLuckin Coffee is looking to expand into Gulf countries with a focus on local tastes and preferences. The company's recent $1 billion invest...
IT firms cut H-1B reliance; Anthropic flags AI risks in IPO filingTop Indian IT firms have sharply cut H-1B visa filings as rules tighten. This and more in today’s ETtech Top 5.
JioStar seeks immediate restoration of BARC ratings, regulatory roadmap for linear TVJioStar CEO Kevin Vaz emphasized the urgent need for the Ministry of Information and Broadcasting to restore BARC audience ratings. This ab...
Harsh Mariwala says one Marico product failure taught company a key lesson about Indian consumers, shares Saffola Oats success formulaMarico's initial attempt to launch a new snack under the Saffola brand faltered due to a lack of appealing taste. The company quickly learn...
Textiles ministry plans 5,000-10,000 new exporters in 2-3 yearsThe textiles ministry plans to identify 5,000-10,000 new exporters across districts over the next 2-3 years to boost India’s global textile...
High gold prices offer jewellers a silver lining this festive seasonSilver, once secondary to gold in Indian jewellery, is emerging as a bigger choice this festive sale season as high gold prices push middle...
AI agents take over online shopping: Ecommerce firms rethink pricing, verificationIndia’s ecommerce and digital platforms are preparing for a surge in personal AI agents that could increasingly make shopping decisions and...
Fewer Indians plan to raise festive budgets in 2026, but high spenders grow: SurveyA recent survey shows a decrease in the number of Indians looking to boost their festive budgets for 2026. While the willingness to spend o...
TV distributors switch to apps to keep the show goingIndia's television distribution industry is moving towards app-based delivery amid changing consumer preferences and connected TV growth. S...
Dish TV’s Vzy launches linear TV streaming with 200+ channels, 29+ OTT platformsVzy, an entertainment platform from Dish TV, has launched Linear TV Streaming. This new app combines over 200 live television channels with...
Rs 2 lakh crore bonanza: GST's one-year old tax gift showing up in cars, TVs and revenuesGST collections show economic activity holding up after the overhaul. Consumers are upgrading to better products and larger screen televisi...
FM Nirmala Sitharaman clarifies UPI MDR charges won't affect consumers, hits out at opposition over misinformationFinance Minister Nirmala Sitharaman stated Merchant Discount Rate charges will not be passed to consumers. She clarified these charges are ...
The muddled class: The middle class is becoming too large and too diverse to offer a clear view of the consumerIndia's middle class now forms a majority, making income categories less informative. Household consumption patterns shift significantly af...
The strange 2% rule: Why black holes suddenly switch on their powerful jetsA new study reveals black holes become predictable when feeding. Jets emerge when accretion rates fall to two percent of the Eddington limi...
“Gold loans are no longer just for rainy days”; Experian India's Manish Jain on why demand is risingManish Jain, Country Managing Director, Experian India, discusses the growing demand for gold loans, the lower risk of over-leveraging with...