While seen as an ancillary source of revenue, income from advertisements is highly profitable for these platforms — with around 90-95% of t...

The Indian government is set to include ecommerce data in the Consumer Price Index (CPI) to better reflect consumer spending patterns. Disc...

Dark patterns trick consumers into unwanted purchases or subscriptions. These tactics include disguised ads and hidden costs. Consumers mus...

A NielsenIQ study reveals that 60% of FMCG companies prioritize e-commerce as their primary sales channel. Emerging manufacturers are exper...

Nayar said that in today's phygital (physical plus digital) world- understanding consumer patterns, behaviours and preferences is paramount...

The COVID-19 pandemic has brought about significant changes in consumer behavior in India. The digital revolution has altered the way peopl...

Quick commerce is the poster boy of this online shift, and it is evident in metro and Tier 1 cities post-covid in grocery and dairy. We exp...

Opting for the D2C business model is a great leap for any brand, including yours. Regardless of the size, area of operation or the industry...

Retailers will need to be ready to anticipate demand by analyzing customer trends and applying automation tools. This will be essential to ...

Following this, the Indian warehouse stock is expected to reach over 380 million sq ft by 2024 after adding around 27 million sq ft in the ...

Aditya Pethe, director of Mumbai-based WHP Jewellers said "While 2021 started on a good note and we have seen a ‘normal’ consumer behavior ...

While the pandemic kick-started a behavioral shift to ecommerce, the highest shift was seen in young and middle aged consumers. Around 85 p...

Retail continues to be a people-centric business and it is critical for businesses to continue to engage their employee and consumer base t...

Greater device access and choice means that now, functionality is table-stakes and consumers are increasingly responsive to the emotional e...

While a lot has been talked about niche, front-end job roles emerging within the e-commerce space like UI/UX developers and interaction des...

The company will use the capital on research and development of products and expansion in markets of Southeast Asia and Japan.

The domestic e-commerce market which was estimated to at Rs 19,688 crore in 2009, is expected to touch Rs 50,000 crore in 2011.