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CONSUMER BEHAVIOR IN ECOMMERCE
For a match made in retail heaven, friction on earth can be realQuick commerce is transforming Indian retail. Platforms like Blinkit and Zepto now drive a significant portion of online sales for major FM...- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Akshaya Tritiya jewellery buying turns more prepaid and offer-led, led by tier-2 and tier-3 demandAkshaya Tritiya 2026 saw tier-2 and tier-3 cities lead jewellery sales growth. Prepaid transactions dominated purchases. Consumers favored ...
- ETtech Explainer: How ads have become a key revenue engine for ecommerce platformsWhile seen as an ancillary source of revenue, income from advertisements is highly profitable for these platforms — with around 90-95% of t...
- Tracking inflation: MoSPI in talks to include ecommerce data in CPIThe Indian government is set to include ecommerce data in the Consumer Price Index (CPI) to better reflect consumer spending patterns. Disc...
- Time to be cautious: Unveiling dark patterns and impact on customersDark patterns trick consumers into unwanted purchases or subscriptions. These tactics include disguised ads and hidden costs. Consumers mus...
- 60% FMCG companies say e-commerce is critical platform for salesA NielsenIQ study reveals that 60% of FMCG companies prioritize e-commerce as their primary sales channel. Emerging manufacturers are exper...
- Fashion, grocery, general merchandise to capture 2/3rd of e-commerce by 2027: Falguni NayarNayar said that in today's phygital (physical plus digital) world- understanding consumer patterns, behaviours and preferences is paramount...
- The New Normal: How Indian consumers have changed post-pandemicThe COVID-19 pandemic has brought about significant changes in consumer behavior in India. The digital revolution has altered the way peopl...
- Digital models now a key ingredient in FMCG story, says new reportQuick commerce is the poster boy of this online shift, and it is evident in metro and Tier 1 cities post-covid in grocery and dairy. We exp...
- How to make your D2C brand stand out of competitionOpting for the D2C business model is a great leap for any brand, including yours. Regardless of the size, area of operation or the industry...
- D2C is the future of retail: ETILC membersRetailers will need to be ready to anticipate demand by analyzing customer trends and applying automation tools. This will be essential to ...
- Indian warehousing stock likely to touch 360 million sq ft by 2024Following this, the Indian warehouse stock is expected to reach over 380 million sq ft by 2024 after adding around 27 million sq ft in the ...
- Maharashtra Covid situation creates an air of uncertainty among jewellers over Gudi Padwa salesAditya Pethe, director of Mumbai-based WHP Jewellers said "While 2021 started on a good note and we have seen a ‘normal’ consumer behavior ...
- Young shoppers to change ecommerce landscape: ShopifyWhile the pandemic kick-started a behavioral shift to ecommerce, the highest shift was seen in young and middle aged consumers. Around 85 p...
- The retail industry of tomorrow needs to cater to wide a consumer base, offer affordabilityRetail continues to be a people-centric business and it is critical for businesses to continue to engage their employee and consumer base t...
- How consumers are adapting to ever evolving technologyGreater device access and choice means that now, functionality is table-stakes and consumers are increasingly responsive to the emotional e...
- E-commerce calling experienced techies for top jobs!While a lot has been talked about niche, front-end job roles emerging within the e-commerce space like UI/UX developers and interaction des...
- Tookitaki raises Rs 6.3 crore from Jungle VenturesThe company will use the capital on research and development of products and expansion in markets of Southeast Asia and Japan.
- E-commerce market to touch Rs 50,000 cr in 2011: ReportThe domestic e-commerce market which was estimated to at Rs 19,688 crore in 2009, is expected to touch Rs 50,000 crore in 2011.
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