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CONSUMER BEHAVIOR IN FMCG INDIA
Psychology says people who keep investing in one-sided relationships aren't just unlucky in love: A new study examined the psychology of 'simping'- FMCG, healthcare in line for strong show in FY27: Brickworks
- India's VC ecosystem shifts to monetization-led growth in 2026, backed by AI, Q-commerce infra and domestic tailwinds: Bain
- Do cats truly love their owners or are they simply forming survival-based emotional bonds that humans constantly misinterpret as affection?Do cats truly love their owners? Cats often confuse people because their behavior looks emotional but follows a quiet logic shaped by trust...03 Jul, 2026, 09.40 PM IST
- Dabur, Godrej say demand holds firm despite cost pressuresIndian consumer goods giants Dabur and Godrej Consumer Products reported resilient demand in early fiscal 2027, defying geopolitical worrie...03 Jul, 2026, 09.10 PM IST
- Psychology says people who always pop their pimples don’t have the urge for clear skin, they may be responding to their brain's reward systemPopping a pimple creates a short-lived feeling of relief or accomplishment for many people, which can strengthen the behavior each time it ...03 Jul, 2026, 06.00 PM IST
- Psychology says people who bite the skin around their fingers are not without self-control, they may be responding to their brain's reward systemPsychology says biting the skin around the fingers may be linked to body-focused repetitive behaviors, emotion regulation, habit formation,...03 Jul, 2026, 05.56 PM IST
- Food inflation shaped household choices; long-term growth potential intact: Nestle chairmanNestle India's Chairman highlighted how food inflation reshaped consumer choices, impacting pack sizes and purchase habits in FY26. Despite...03 Jul, 2026, 03.49 PM IST
- FMCG companies ride the heatwave to make cool gainsIntense heatwaves fueled double-digit sales growth for FMCG, white goods, and retailers in the April-June quarter. Companies reported impro...03 Jul, 2026, 06.56 AM IST
- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...02 Jul, 2026, 08.30 PM IST
- Falling crude, stable macros set stage for India's next growth phase: Aditya KondawarIndia's equity markets face a crucial earnings season with supportive macroeconomics, yet IT sector sentiment is dampened by AI uncertainti...02 Jul, 2026, 10.45 AM IST
- Quote of the Day by American psychologist John B. Watson: “The universe will change if you bring up your children, not in the… — Inspiring lessons on child development, parenting, learning, discipline and why structured upbringing shapes responsible individuals by the founder of behaviorism known for his deep insights into human behavior and conditioningQuote of the Day by John B. Watson: John B. Watson’s quote, “The universe will change if you bring up your children, not in the freedom of ...30 Jun, 2026, 11.26 PM IST
- Psychology says people who use coupons to avail a discount at different restaurants aren't always frugal: What this money-saving habit meansPsychology says people who use coupons to avail a discount at different restaurants aren't simply trying to spend less money. Many people u...30 Jun, 2026, 01.40 AM IST
- How sleepless nights are feeding a new economyGen Z's late-night habits, fueled by tech and on-demand entertainment, are boosting the 'fourth-meal economy'. Fast-food chains and deliver...29 Jun, 2026, 11.30 PM IST
- ITC's packaged foods business crosses $2 billion in revenueITC's packaged food business soared past $2 billion in FY26, with overall FMCG consumer spending reaching Rs 37,000 crore. This growth was ...27 Jun, 2026, 03.38 PM IST
- Diamonds shine as gold buyers adapt to price volatilityAs Indian consumers face rising gold import duties and erratic prices, they are changing their buying habits for jewellery. The Indriya bra...27 Jun, 2026, 01.26 PM IST
- Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...26 Jun, 2026, 07.06 PM IST
- I can hurt, but I can't win: The reality of India's D2C insurgentsIndia's new-age consumer brands are rapidly disrupting markets, with revenues soaring. However, a significant challenge persists: while cre...26 Jun, 2026, 03.04 PM IST
- Waka Waka! Indian consumer giants seek to roar louder in AfricaIndian consumer firms are significantly boosting investments in Africa, shifting from market entry to large-scale operations. Driven by a y...25 Jun, 2026, 04.02 PM IST
- India's upstart consumer brands are growing three times faster than the marketNew-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer ...25 Jun, 2026, 12.48 AM IST
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