Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
02 Jul, 2026, 08.30 PM IST
Psychology says people who always need coasters for their cups or glasses aren't anxious, they may simply prefer order and predictabilityPsychology says people who always use coasters may be influenced by conscientiousness, habit formation, perceived control, and environmenta...
02 Jul, 2026, 10.06 AM IST
Psychology says people who always pop their pimples don’t have the urge for clear skin, they may be responding to their brain's reward systemPopping a pimple creates a short-lived feeling of relief or accomplishment for many people, which can strengthen the behavior each time it ...
02 Jul, 2026, 10.04 AM IST
Psychology says parents who like to play board games at home with their kids, friends or family aren't simply playing games: What this habit revealsPsychology says parents who like to play board games at home with their kids, friends or family aren't simply looking for entertainment. Ps...
02 Jul, 2026, 12.49 AM IST
Quote of the Day by American psychologist John B. Watson: “The universe will change if you bring up your children, not in the… — Inspiring lessons on child development, parenting, learning, discipline and why structured upbringing shapes responsible individuals by the founder of behaviorism known for his deep insights into human behavior and conditioningQuote of the Day by John B. Watson: John B. Watson’s quote, “The universe will change if you bring up your children, not in the freedom of ...
30 Jun, 2026, 11.26 PM IST
Binance intercepts $10.5 billion in frauds using AI, invests $300 million per year in complianceBinance said its AI-powered compliance systems intercepted $10.53 billion in potential fraud between 2025 and the first quarter of 2026, wh...
30 Jun, 2026, 02.58 PM IST
Psychology says people who use coupons to avail a discount at different restaurants aren't always frugal: What this money-saving habit meansPsychology says people who use coupons to avail a discount at different restaurants aren't simply trying to spend less money. Many people u...
30 Jun, 2026, 01.40 AM IST
HUL appoints ex-Marico, Flipkart executive Koteshwar LN as Oziva CEOIn a significant leadership shift, Hindustan Unilever Ltd (HUL) has appointed Koteshwar L.N. as CEO of Oziva, its wellness nutrition brand....
30 Jun, 2026, 12.11 AM IST
How sleepless nights are feeding a new economyGen Z's late-night habits, fueled by tech and on-demand entertainment, are boosting the 'fourth-meal economy'. Fast-food chains and deliver...
29 Jun, 2026, 11.30 PM IST
Psychology says people who take extra care for their bikes or cars aren't showing off: What this behavior really meansPsychology says people who take extra care for their bikes or cars aren't always materialistic. Many people maintain their vehicles because...
29 Jun, 2026, 06.14 AM IST
Psychology says people who regularly visit a specific food stall every day aren't avoiding change: What this habit may revealPsychology says people who regularly visit a specific food stall every day aren't simply repeating a routine without reason. Psychology sug...
29 Jun, 2026, 06.07 AM IST
Diamonds shine as gold buyers adapt to price volatilityAs Indian consumers face rising gold import duties and erratic prices, they are changing their buying habits for jewellery. The Indriya bra...
27 Jun, 2026, 01.26 PM IST
Japan 'snow monkey' park to cap visitors after overcrowding, bad behaviourJapan's famed "snow monkey" park in Nagano is implementing visitor caps and an online booking system to manage a surge in tourists. The Jig...
26 Jun, 2026, 03.07 PM IST
Psychology warns that staying up late for just one more episode or doomscrolling may make you more vulnerable in the moments you least expectLate nights spent indulging in 'revenge bedtime procrastination' might be more detrimental than just morning grogginess. A recent study rev...
25 Jun, 2026, 01.06 PM IST
India's upstart consumer brands are growing three times faster than the marketNew-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer ...
25 Jun, 2026, 12.48 AM IST
Quote of the Day by American psychologist John B. Watson: 'There are for us no instincts...'- Life lessons on habit formation, human potential, personal growth by the Behaviorism pioneerPioneering psychologist John B. Watson asserted that human behavior is largely learned, not innate. His foundational work in behaviorism ch...
24 Jun, 2026, 04.02 AM IST
Amazon Prime Day 2026: When is Prime Day in U. S? e-Retail giant offers massive deals on groceries, household goods, travel, school itemsPrime Day 2026 in U. S: Amazon has highlighted deals on groceries, household goods, travel and school items, and said fresh food and essent...
22 Jun, 2026, 05.59 PM IST