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CONSUMER BEHAVIOR GEN Z
India's upstart consumer brands are growing three times faster than the marketNew-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer ...- Generative AI expanding role in shopping, to enable AI-led purchases: ReportGenerative AI is set to revolutionise consumer shopping, moving beyond discovery to completing transactions. Young shoppers, particularly G...
- Is Gen Z too soft for the modern workplace? Here's why 'friction-maxxing' is essential for workplace skillsGen Z, embrace workplace friction for career growth. The article argues that technology has removed essential discomfort, hindering crucial...
- Chinese proverb of the day: 'A Single Conversation with a Wise Man Is Worth a Month’s Study of Books' teaches how to learn life lesson in today's social media oriented eraChinese proverb of the day remains highly relevant in the age of Generation Z. While modern technology provides unlimited access to informa...
- Psychology says people who always use GPS while driving even when they know the way are not forgetful: Why they trust certainty more than memoryPsychology suggests that people who always use GPS while driving are rarely forgetful. They are often responding to the way the modern brai...
- Psychology says sisters who behave like mothers are not controlling: Why some girls naturally become the second parent in the familyPsychology suggests that sisters who often behave like mothers are rarely trying to control everyone around them. More often, they are resp...
- Psychology says adults who get anxious when their phone battery drops below 50% are not overreacting: Why people treat smartphones like a safety blanketPsychology suggests that adults who become anxious when their phone battery drops below 50% are rarely overreacting. More often, they are r...
- Psychology says adults who save money in jars or piggy banks are not old-fashioned: Why physically seeing money grow gives the brain a sense of control and securityPsychology suggests that adults who save money in jars or piggy banks are rarely being old-fashioned. More often, they are responding to a ...
- Psychology says people who keep reading reviews before buying a product aren’t indecisive or stingy: Why some brains need extra certainty before buyingPsychology says the key takeaway is that many people are not necessarily worried about spending money, they are worried about making the wr...
- Gen Z retires annual holiday, prefers weekend trips, short breaks: ReportIndian Gen Z is redefining travel, favouring frequent short breaks over single annual holidays. Research reveals 87% prefer trips under a w...
- Aura farming, cooked, G.O.A.T and more: Billionaire Anil Agarwal tries Gen Z slang trend with his internsVedanta Chairman Anil Agarwal is making waves online by attempting to decode popular Gen Z slang with his interns. In a light-hearted video...
- India's beauty, personal care market seen at $39 billion by 2030: FlipkartIndia's beauty and personal care market is set for a significant surge, projected to hit $39 billion by 2030. Flipkart's report reveals a s...
- African Proverb: 'If You Think You’re Too Small to Make a Difference, Try Spending the Night with a Mosquito' teaches powerful career lesson to Gen-Z youths, students and those who dare to dream bigAfrican Proverb of the Day teaches that size and status do not determine impact. Even the smallest actions and individuals can create signi...
- Korean food startup Gimi Michi raises $1 million led by IndiaQuotientFounded by IIM Ahmedabad alumni Nishank Goyal, Akhil Kumar, and Bodhi Rathor, Gimi Michi is building a Korean food brand for the Indian mar...
- Janasena woos Gen Z, eyes expansion beyond Andhra; backs Modi on delimitationJanasena Party, led by Pawan Kalyan, is planning to expand its presence across southern states by engaging youth and Gen Z. The party aims ...
- Psychology says Gen Z hides feelings to avoid looking needy: Why double texting, confessing love or asking for clarity feels emotionally riskyPsychologists have identified a growing pattern often referred to as self-protective detachment. In today’s dating landscape, emotional res...
- Gen Z is bringing audiences back to cinemas, says PVR InoxYoung moviegoers are returning to cinemas in India. Gen Z consumers are now a significant audience for multiplexes. They seek in-person soc...
- OnePlus expands beyond Nord with new N Series as competition intensifies in India's mid-premium smartphone marketOnePlus is launching its new N Series in India, targeting younger consumers and first-time buyers in the ₹18,000-₹25,000 price bracket. The...
- Psychology says soft blocking hurts more than unfollowing because it is rejection without closure: Why Gen Z struggles when someone disappears without answersPsychology suggests that people tend to process difficult experiences more successfully when they can make sense of what happened and fit i...
- How Gen Z became the most important customer in FMCGYoung consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, a...
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