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CONSUMER BEHAVIOR D2C
Psychology says people who only shop during sales aren't stingy, their brains may be wired to chase value over pricePsychology teaches us that everyday habits often reveal deeper motivations. The sale itself is rarely the real story. Value is. Control is....- Dealmaking stays strong as startup M&A momentum carries into 2026Indian startups are experiencing a surge in M&A exits, particularly in consumer, fintech, and ecommerce sectors, signalling a robust recove...
- FIFA World Cup 2026 Points Table: Winners, latest match standings, group tables and team statsFIFA World Cup Points Table 2026: Spain, Japan, and Germany secured crucial victories in their latest matches, bolstering their group stand...
- Psychology says fathers who take their children to competitive exams aren't controlling: What psychology explains about this parenting behaviorPsychology says fathers who take their children to competitive exams aren't trying to control every step of their lives. In many families, ...
- People obsessed with diet coke aren’t just chasing taste as studies show your brain may be playing a trickDiet coke obsession: People obsessed with Diet Coke are not just driven by taste, but also by how the brain responds to it. Even though the...
- Don't ever want to eat bugs for lunch? Think again as new study will shock you with its eye-opening findingsDon't ever want to eat bugs for lunch? New study shows you may want to try it. A new research study published by the American Psychological...
- More sleep means good health? Answer is... Study says people with diabetes face risk of developing deadly liver disease with rise in nap timeMore sleep means good health? Answer is no. Study says people with diabetes face risk of developing deadly liver disease with rise in nap t...
- FIFA World Cup 2026 Today Match Schedule (20 June): Check India time, streaming details and moreThe FIFA World Cup 2026 Round of 32 race heats up on June 20 with crucial group-stage matches. Favorites Brazil and Netherlands seek their ...
- Psychology says women who return clothes often after ordering online aren't indecisive or always making impulsive decisions: What this shopping habit really means?Psychology says women who return clothes often after ordering online aren't simply making random decisions. Research suggests this habit ca...
- Psychology says women who are ready to bargain heavily at any shop aren't frugal or afraid to negotiate: What behavioral research explainsPsychology says women who are ready to bargain heavily at any shop aren't simply trying to save money. Research in psychology and behaviora...
- Psychology says people who keep adding items to cart to buy during a sale aren't impulsive buyers: What this shopping behavior means?Psychology says people who keep adding items to cart to buy during a sale aren't always ready to complete a purchase. Many shoppers use the...
- Myntra EORS sees 30% rise in new shoppers; D2C brands log strong demand growthMyntra said its latest End of Reason Sale (EORS) recorded a 30% year-on-year increase in first-time shoppers, with non-metro cities contrib...
- L’Oréal-Innovist deal: early investors cash in big, founders pocket Rs 800-900 croreL'Oréal announced on Thursday that it would acquire a majority stake in Innovist. While the companies did not disclose financial details, p...
- L’Oréal acquires Innovist in big D2C deal; Dhan’s FY26 profit shrinksL’Oréal has bought Innovist to claw back momentum in India’s hyper-competitive beauty market. This and more in today’s ETtech Top 5.
- ET Most Innovative AI Product Awards 2026: The next retail breakthrough may already be in your pocketET Most Innovative AI Product Awards 2026 spotlights the products quietly reshaping retail. From improving product discovery and customer e...
- D2C brands turn to WhatsApp to win new customersWhatsApp is increasingly becoming a customer acquisition channel for India’s D2C brands rather than just a platform for customer support an...
- Suffering from anxiety often? A common plastic chemical may be affecting your brain, says new studyA new study presented at ENDO 2026 has found that male rats exposed to the common plastic chemical di-(2-ethylhexyl) phthalate (DEHP) durin...
- Nutrition brand TruNativ closes $30 million round with OrbiMed Advisors LLCClean-label nutrition brand TruNativ has secured $30 million from OrbiMed Advisors LLC to boost distribution, expand its product range, and...
- India sets transmission project deadlines to speed up renewable energy expansionIndia has introduced standardized timelines for power transmission projects to accelerate renewable energy integration. The Central Electri...
- Gourmet retail startup Foodstories raises Rs 50 crore led by Nikhil KamathGourmet retail startup Foodstories has secured Rs 50 crore in a funding round led by Zerodha cofounder Nikhil Kamath. The company, founded ...
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