Sachin Tendulkar's brand, Ten X You, has launched on Myntra. The brand aims to encourage an active lifestyle across India. It offers a wide...

Skechers signs Mohammed Siraj as its brand ambassador. This move aims to boost Skechers' presence in India's cricket market. Siraj will wea...

Indian brands Culish Sports, RhinoKraft, and Ziblot are leading the wellness industry by offering innovative sportswear, adventure gear, an...

As 2025 begins, Indian brands like Culish Sports, RhinoKraft, and Ziblot are revolutionizing the wellness and active lifestyle market with ...

Superdry's foray into the athleisure segment in India will be a first for the company globally, with several stores set to be opened across...

Puma offers a wide range of products - from footwear to bags and accessories, catering for both genders and age groups. If you are willing ...

When you feel good about yourself while working out, it motivates you to go above and beyond.

Companies such as Decathlon, Asics, Puma, Skechers and Reebok grew 7-24% in the year ended December 2020, significantly outpacing apparel r...

As work from home shifts our dress code to comfort-wear, designers are seeing rising demand for lounge slippers.

Abraham says that one can never go wrong with a pair of classic slim leg, dark blue denim jeans..

Muse Nanobots conducted a study with the U.S.-based Situ Biosciences, an independent product test laboratory in Chicago, to understand the ...

For Abhishek Ganguly, suit is not a serious piece of clothing.

According to the group's co-founder and MD Acharya Balkrishan, there are plans to open as many as 100 exclusive apparel stores across India...

The Indian skipper shared some fitness tips for executives in high-stress jobs.

Today, the brand has moved into the sleepwear, sportswear & loungewear space, & enjoys a large market share in each of them.

Nike, the official kit sponsor of the Indian cricket team, has launched new uniform for the India-Australia limited over series next month.