D2C brands tweak packaging as West Asia conflict pushes up costsInput cost hikes, fueled by the West Asia conflict, are forcing direct-to-consumer brands to adapt. Companies are shifting packaging, intro...
04 May, 2026, 06.00 AM IST
Liquor stocks have macro tailwinds, but will FTAs become a problem? 6 liquor stocks with an upside potential of up to 26%Supply chain disruptions caused by the US-Israel-Iran conflict have a second-order impact on several industries. The liquor sector is no ex...
25 Apr, 2026, 12.18 PM IST
India’s newest round of drinkers is rewriting the rules of the world’s biggest barYoung Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...
13 Apr, 2026, 01.32 PM IST
AI-generated 'Fruit Love Island' takes TikTok by stormMillions of people have been gripped by the juicy twists of an AI-generated TikTok micro-series based on the television hit "Love Island" -...
03 Apr, 2026, 12.20 PM IST
Shots on Saturday, Citrus on Tuesday: The split personality of Gen Z drinkingThe drinking habits of India's youth are undergoing a significant evolution, favoring sophistication over excess. These trendsetters are em...
01 Apr, 2026, 02.15 PM IST
'Young people prefer better alcohol to high-volume drinking', says Diageo India MD Praveen SomeshwarYoung Indians are embracing premium spirits and cocktails, not abstaining from alcohol, according to Diageo India MD Praveen Someshwar. Con...
10 Mar, 2026, 12.34 AM IST
Why Pepsi could be seeking a 'high' in IndiaSoft drink giants like PepsiCo and Coca-Cola are venturing into the premium ready-to-drink (RTD) alcoholic beverage market to counter seaso...
03 Nov, 2025, 07.44 PM IST
New whine in a discounted bottle: Companies get a hangoverThe Indian wine industry is facing a challenging phase as sales decline due to deep discounts and erratic marketing strategies. Younger gen...
23 Oct, 2025, 04.37 PM IST
New cocktails raise the bar: Pubs experiment with exotic ingredients to boost on-trade channel salesBars in India are experiencing a cocktail renaissance, driven by premium liquor and innovative mixology. Unique cocktails featuring local a...
13 Apr, 2025, 08.25 PM IST
Bars, restaurants are back to lure, but drinks are in the houseThe The pandemic-induced trend of Indians drinking more at home has not yet been fully reversed even as bars and restaurants have opened up...
29 Jun, 2023, 12.46 AM IST
Every night is cocktail night: Now your favourite Jack & Coke mix comes in a canThe canned Jack and Coke will be sold globally after a launch in Mexico late this year.
15 Jun, 2022, 06.14 PM IST
Good spirits: Jimmy’s Cocktails shows how to make a toast and drink it tooAn evening of pub-hopping encouraged some friends to set up Jimmy’s Cocktails to capture an untapped alco-bev and beverage market.
19 Apr, 2022, 11.02 AM IST
Liquor cos offer ready-to-drink cocktail variants for the locked-in"We saw encouraging consumer trends with respect to the accelerated growth in the cocktail culture, enhanced consumer repertoire to try new...
08 Feb, 2022, 10.59 AM IST
From cup to the martini glass: How tea-infused cocktails are brewing a stormWhile white spirits and tea are gaining ground, whiskys and bourbons are not far behind.
26 Jun, 2019, 09.02 AM IST
Digital push critical for liquor industry as millennials spend about 25 hours per week online: Kartik MohindraPernod Ricard, the French-based global spirits behemoth, has one of the most luxurious and largest liquor portfolios in the world.
30 Sep, 2018, 07.29 PM IST
Sangrias, margaritas, and more - Bengaluru says cheers to beer, in new formPopularity of beer cocktails has the city's bar chefs pushing their creative envelopes.
13 Sep, 2018, 03.39 PM IST
No longer just the old man's drink, cognac is the spirit of 2018In the last three years, consumption of cognac has increased from 62000 cases in 2014 to 78500 cases in 2016.
30 Dec, 2017, 06.30 PM IST