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COCKTAIL CONSUMPTION
'Nao' is the time: Why Diageo India is backing this Indian craft gin producerAnand Virmani, Co-Founder & Master Distiller, Goa-based Nao Spirits & Beverages, explains how they marketed India’s first craft gin, Greate...- Death to the $20 cocktail: The bars bringing back cheaper drinksBars are rethinking cocktail pricing as costs soar and consumer behavior shifts. Establishments like Gus' Sip & Dip and Radicle are offerin...
- Condé Nast India convenes industry leaders at The Luxury Conclave 2026, unfolding theme of Young India reshaping luxuryThe Luxury Conclave 2026 in Mumbai explored 'The New Luxury Vanguard: Young India Rewriting the Rules.' Over 600 industry leaders gathered ...
- D2C brands tweak packaging as West Asia conflict pushes up costsInput cost hikes, fueled by the West Asia conflict, are forcing direct-to-consumer brands to adapt. Companies are shifting packaging, intro...
- Liquor stocks have macro tailwinds, but will FTAs become a problem? 6 liquor stocks with an upside potential of up to 26%Supply chain disruptions caused by the US-Israel-Iran conflict have a second-order impact on several industries. The liquor sector is no ex...
- India’s newest round of drinkers is rewriting the rules of the world’s biggest barYoung Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...
- AI-generated 'Fruit Love Island' takes TikTok by stormMillions of people have been gripped by the juicy twists of an AI-generated TikTok micro-series based on the television hit "Love Island" -...
- Shots on Saturday, Citrus on Tuesday: The split personality of Gen Z drinkingThe drinking habits of India's youth are undergoing a significant evolution, favoring sophistication over excess. These trendsetters are em...
- 'Young people prefer better alcohol to high-volume drinking', says Diageo India MD Praveen SomeshwarYoung Indians are embracing premium spirits and cocktails, not abstaining from alcohol, according to Diageo India MD Praveen Someshwar. Con...
- Why Pepsi could be seeking a 'high' in IndiaSoft drink giants like PepsiCo and Coca-Cola are venturing into the premium ready-to-drink (RTD) alcoholic beverage market to counter seaso...
- New whine in a discounted bottle: Companies get a hangoverThe Indian wine industry is facing a challenging phase as sales decline due to deep discounts and erratic marketing strategies. Younger gen...
- New cocktails raise the bar: Pubs experiment with exotic ingredients to boost on-trade channel salesBars in India are experiencing a cocktail renaissance, driven by premium liquor and innovative mixology. Unique cocktails featuring local a...
- Bars, restaurants are back to lure, but drinks are in the houseThe The pandemic-induced trend of Indians drinking more at home has not yet been fully reversed even as bars and restaurants have opened up...
- Every night is cocktail night: Now your favourite Jack & Coke mix comes in a canThe canned Jack and Coke will be sold globally after a launch in Mexico late this year.
- Good spirits: Jimmy’s Cocktails shows how to make a toast and drink it tooAn evening of pub-hopping encouraged some friends to set up Jimmy’s Cocktails to capture an untapped alco-bev and beverage market.
- Liquor cos offer ready-to-drink cocktail variants for the locked-in"We saw encouraging consumer trends with respect to the accelerated growth in the cocktail culture, enhanced consumer repertoire to try new...
- From cup to the martini glass: How tea-infused cocktails are brewing a stormWhile white spirits and tea are gaining ground, whiskys and bourbons are not far behind.
- Digital push critical for liquor industry as millennials spend about 25 hours per week online: Kartik MohindraPernod Ricard, the French-based global spirits behemoth, has one of the most luxurious and largest liquor portfolios in the world.
- Sangrias, margaritas, and more - Bengaluru says cheers to beer, in new formPopularity of beer cocktails has the city's bar chefs pushing their creative envelopes.
- No longer just the old man's drink, cognac is the spirit of 2018In the last three years, consumption of cognac has increased from 62000 cases in 2014 to 78500 cases in 2016.
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