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CHOCOLATE MARKETING CAMPAIGN
Ferrero India enters premium chocolate bar segment with Classic Hazelnut, 70% Cocoa HazelnutFerrero India has launched premium chocolate bars in the Indian market. The company introduced Classic Hazelnut and 70% Cocoa Hazelnut vari...
India wanted red flags on chip packets and soda. Big Food fought backIndia’s food regulator has dropped plans for colour-coded front-of-pack nutrition warnings after industry opposition, opting instead for si...
FSSAI crackdown sends food, beverage firms back to drawing boardAmid heightened regulatory scrutiny, Indian food and beverage companies are taking steps to update product labels and advertising claims. R...
South Africa's data centre 'gold rush' risks resource crunchSouth Africa is becoming Africa's digital hub with expanding data centres. This growth, however, raises concerns about electricity and wate...
South Africa's data centre 'gold rush' risks resource crunchEmerging as the digital powerhouse of Africa, South Africa's expanding data centers play a vital role in reinforcing national security and ...
KFC posts, 'Popcorn Chicken is back. Now lay off us,' after bringing back nostalgic menu item nationwide three years after it disappearedKFC Popcorn Chicken is back nationwide after a three-year absence, following years of relentless customer requests and a viral social media...
45-50% growth in Amul’s summer product categories likely this year: MDAmul India navigates cocoa price surge impact by passing on costs to consumers. However, as Amul is still a value for money brand, it would...
We want to be available at all prices: Manu Anand, President-chocolates Mondelez InternationalIf you look at our combination of products from Cadbury Dairy Milk to Silk, we have a range of products that you can buy for Rs 5, Rs 10, R...
Now get a personalized Nutella jarA customer buying a Nutella jar from select stores will be given a personalized label, which will be printed on the spot with the content p...
New forms of ingesting cocoa come in vogue to cut both flab and costsThe advent of an invention now that allows for the cocoa fix minus the calories can only lead to a rise in such ingestion practices.
Now, 3D print a chocolate, courtesy Manipal Institute of TechnologyWhile the West has been quick to 3D print food items like chocolates, this technology is only now entering the East with China and India da...
Cadbury ropes in Ranbir Kapoor as brand ambassador for OreoCadbury India said it has roped in actors Ranbir Kapoor and Karthi as brand ambassadors for its biscuit brand 'Oreo' in the country.
Mars plans to start making chocolates in India within 15 months: MV Natarajan"We are evaluating local supply options, as we achieve scale. This (local manufacturing) may happen within the next 12-15 months."
India is the fastest growing market for adult consumption of chocolates and candiesNow there's a lollipop to overcome boredom, sugar-free mint for the calorie conscious, a toffee which can boost romance, and dark chocolate...
Mars ropes in Rekha for Snickers to challenge Kraft Cadbury's hold on Rs 3,000-cr Indian chocolate marketMars Inc has roped in Rekha to endorse its Snickers brand in India as it looks to challenge Kraft Cadbury's hold on the country's Rs 3,000-...
How Cadbury's Venkatesan is trying to replace mithai with chocolateClearly, the challenge for Ventatesan is not so much to maintain Cadbury's dominant share but more expand the chocolate pie.
- Chocolates with a 'desi' touch a hit in Kolkata
By innovative fusing of chocolates with 'desi' sweets, some of the top retailers in the city have now created more than 80 types of new mou...
- Nestle to expand chocolate portfolio
Swiss FMCG major Nestle is expanding its chocolate portfolio in India with an aim to strengthen its market share in the estimated Rs 1,900-...
- Amul plans to go off sugar for chocolates, ice-creams
This is a new taste of India in a country which has the ignominy of being home to the highest number of diabetics in the world.
- Cadbury ropes in Sunil Sethi to head sales in India
Cadbury India, has roped in Sunil Sethi from Colgate-Palmolive, Hong Kong to head its sales division in India.