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CELEBRITY ENDORSEMENTS
In 2012, Peyton Manning bought into 31 Denver-area Papa John’s restaurants; six years later, he sold his stakes two days before the NFL ended its sponsorship deal- Election Results Tamil Nadu: TVK vs AIADMK vs DMK who is winning Dharapuram election result 2026?
- 50 Cent took Vitaminwater equity rather than just an endorsement check; when Coca-Cola bought Glacéau for $4.1 billion in 2007, Forbes says he made $100 million
- In 2022, Kevin Hart merged two businesses into HARTBEAT; a $100 million minority investment valued the new media company at about $650 millionKevin Hart's media company Hartbeat illustrates the challenges faced by celebrity-backed ventures in sustaining growth. While initial succe...07 Oct, 2026, 01.30 PM IST
- In 2012, Jennifer Aniston became an investor and face of Living Proof; four years later, Unilever agreed to buy the science-based haircare companyJennifer Aniston has been instrumental in the rise of Living Proof, a haircare brand that prioritizes groundbreaking science in its product...07 Oct, 2026, 01.20 PM IST
- Lance Armstrong net worth, salary, earnings, wealth: Rise and fall of once iconic American cyclist, face of prestigious Tour de France and investment lessons from Olympic medalistLance Armstrong during his peak had signed major endorsements with Nike, Oakley, Trek and Anheuser Busch. Armstrong said that he lost about...06 Oct, 2026, 09.02 PM IST
- AI cloning opens new monetisation route for celebrities, creatorsArtificial intelligence is transforming the monetization landscape for film stars, cricketers, and digital creators. Licensing AI-generated...05 Oct, 2026, 01.39 PM IST
- ET Business Excellence & Leadership Summit 2026: Celebrating visionaries redefining growth & leadershipThe ET Business Excellence & Leadership Summit 2026 brought together leaders to discuss brand development, innovation, and sustainability. ...02 Oct, 2026, 10.39 PM IST
- AI clones are turning celebrity likeness into a new businessStudio Blo is developing a platform for celebrities to license their digital likenesses for advertising purposes. This platform allows bran...02 Oct, 2026, 12.51 PM IST
- Global business leaders and visionaries honoured at ET Indo Global Leaders 2026 in DubaiIn Dubai, the ET Indo Global Leaders 2026 event brought together key figures to celebrate the synergy between India and the UAE in business...01 Oct, 2026, 02.00 PM IST
- Tom Brady left Nike for a company 20 times smaller but the money deal had an unusual catchTom Brady went in a different direction after his Nike deal ended. He signed with Under Armour instead. At the time, the company was much s...28 Sep, 2026, 10.20 PM IST
- In 1871, Switzerland put a toothed rail between normal train tracks so carriages could climb steep Mount Rigi; 155 years later, the same system still worksSince 1871, the distinctive rack-and-pinion grip system on Switzerland's Rigi railway has revolutionized mountain travel. Created by engine...26 Sep, 2026, 07.20 PM IST
- Sebi board approves FPI play in non-agri commodity derivatives, expands scope of PMSSebi has approved new regulations allowing foreign portfolio investors to participate in non-agricultural commodity derivatives. This regul...24 Sep, 2026, 11.14 PM IST
- Sebi revamps accredited investors framework; approves common ad code for mkt intermediariesSebi has widened the definition of accredited investors by introducing new asset criteria for individuals and corporates. The board approve...24 Sep, 2026, 10.11 PM IST
- Sebi board meeting: PMS rules overhaul, FPI commodity trades among key decisions to watch outSebi's upcoming board meeting aims to discuss significant changes to portfolio management services and settlement regulations. Proposed rev...24 Sep, 2026, 12.12 PM IST
- Anil Kapoor lives in Rs 30 crore Juhu bungalow he built by acquiring building’s individual floors one by one as his career progressed and features a London-inspired den, rooftop garden, private gym, prayer corner and hidden home theatreAnil Kapoor house tour: Anil Kapoor's four-storey Juhu bungalow reflects his long career and family life in Bollywood. He acquired the prop...24 Sep, 2026, 10.21 AM IST
- ContentLens launches AI platform to detect celebrity likeness misuseContentLens launched an AI platform to detect unauthorized celebrity identity misuse. This technology tracks faces and voices across social...22 Sep, 2026, 01.58 PM IST
- The winning: Brands and audiences are hungry for celebrities with distinct, dependable styleIn the social-media era, personal style has become a valuable business asset for celebrities and influencers. Authentic, recognisable fashi...20 Sep, 2026, 11.21 AM IST
- Rihanna launched Fenty Beauty in 2017 with an estimated 50% stake; 4 years later, Forbes valued the cosmetics company at $2.8 billionRihanna’s Fenty Beauty journey therefore represents more than a remarkable celebrity wealth milestone. It is a case study in how ownership,...19 Sep, 2026, 08.47 PM IST
- In 1994, George Foreman stopped fighting inside the boxing ring and put his name on a grill; five years later, one kitchen appliance deal paid him $137.5 millionGeorge Foreman’s biggest business success came after boxing. He retired from the ring in 1997, then became the face of a kitchen grill that...16 Sep, 2026, 07.30 PM IST
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