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CELEBRITY ENDORSEMENTS PERFUMES
Maison D’Arome wants India to say oui to luxury perfumes without the heavy price tagMaison D'Arome has introduced a collection of premium perfumes in India aimed at discernible consumers. The brand asserts its fragrances ar...- In 2012, Jennifer Aniston became an investor and face of Living Proof; four years later, Unilever agreed to buy the science-based haircare companyJennifer Aniston has been instrumental in the rise of Living Proof, a haircare brand that prioritizes groundbreaking science in its product...
- Vijay Deverakonda–Rashmika Mandanna wedding: What is the combined net worth of Tollywood hit couple? Assets, family tree, marriage venue and moreTollywood's beloved couple, Vijay Deverakonda and Rashmika Mandanna, are set to tie the knot, with their wedding dubbed "The Wedding of VIR...
- Anti Valentine's Week: The perfect antidote after the week of love; Check significance of each of the seven daysAnti-Valentine's Week, starting February 15, offers a series of days for singles or recently separated individuals to detoxify from the Val...
- Trump tests ethical boundaries with branded merch. (And all sales are final)Donald Trump is rapidly merging politics and commerce, leveraging his presidential status to market products like perfumes, watches, and sn...
- While celebrity-branded products are raking it in globally, why are big bucks evading brands of Indian stars?Global celebrity brands like Fenty Beauty and Air Jordan shoes have been very successful in India. However, Indian celebrity brands often f...
- Whiff of change: Why your perfume is the unusual casualty of climate changeClimate uncertainties have made perfumers in the country face a series of issues relating to sourcing, availability and price spikes. Can t...
- BEAUTIFUL INDIA, the global luxury lifestyle brand from India, announces its global debut as the Official Partner of the India House at The Paris 2024 Olympics.BEAUTIFUL INDIA made its global debut at India House during Paris Olympics 2024, backed by Reliance Foundation and IOA. The brand promotes ...
- Targeting Rs 250 cr in revenues during FY25, plan to raise $4-5 mn from venture capitalists: Perfume brand AdilQadriAdilQadri, a direct-to-consumer perfume brand, is targeting revenues of Rs 250 crore in FY25 and plans to raise $4-5 million from venture c...
- House of Anita Dongre: How India's largest fashion brand is getting future-readyHaving stitched up the biggest fashion empire in India, Dongre’s journey seems like a glitzy fairytale from the outside.
- After 'Quantico', is Priyanka Chopra's brand value declining in Bollywood?Duff & Phelps’ 2015 celebrity valuation report pegged Priyanka Chopra as one the most valuable celebrity brand in India with her fee at Rs ...
- Looking beyond A-listers: Marketers hire Kangana Ranaut, Irrfan Khan, Nawazuddin Siddiqui to endorse brandsIn another ad, he urges his ‘younger sister’ to shift to Syska LED bulbs. “CFL nahin, aadat badlo!” is his exhortation.
- The new sexy fragrancesUnisex fragrances are the new rage, giving a sophisticated twist to the global e-citizen.
- Guess signs up Priyanka Chopra as global brand ambassadorAmerican fashion brand Guess has signed Indian actress Priyanka Chopra as its global brand ambassador for next year.
- Brand Rajnikant to move beyond cinemas; star to think business over film and acting careersRajnikant, the movie star who has never lent his name to any commercial activity so far, will do so for the first time with Anjana Reddy, p...
- Sachin Tendulkar: A brand worth selling, even if he failsBrands like Canon and Aviva Life Insurance have tried to use their association not only because Sachin is a cricket icon but also for the p...
- Dabur to renew focus on South marketsFMCG major Dabur is vying for more visibility and acceptability in the South.
- Dangers of stretching brand extensions too farThe brand’s chequered history of extensions is viewed by many as evidence of its lack of brand clarity and direction. New brand endorsers I...
- Now, Shah Rukh, Aamir, Abhishek make it to Forbes listAfter the business titans like Ambanis and Mittals, it is the turn of the three young icons of Indian entertainment world. In pics: Bollywo...
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