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CELEBRITY ENDORSEMENTS IN IPL
Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...- Shah Rukh Khan nearly said no to IPL: Lalit Modi reveals the Jaipur story behind KKR’s birthLalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...
- Celebrity presence in IPL 18 ads drops 13%: TAM SportsDuring the 18th season of the Indian Premier League, celebrity endorsements in television advertising experienced a 13% decrease compared t...
- Celebs get less time at the crease at IPLThe analysis, based on ad volumes from all live matches of IPL 18, revealed a 13% decline in celebrity-endorsed advertisements compared to ...
- After mega bids at IPL auction, big brandobast for Pant, Iyers on endorsement streetRishabh Pant's record IPL price tag of ₹27 crore is expected to boost his brand endorsement value by at least 30%. Brands are eager to capi...
- IPL: Bollywood superstars, top players share ad spoils as cricket frenzy sweeps India overKing Khan has pocketed the most endorsement money this IPL season, followed by Ajay Devgn. Big cricketing names are not far behind too, wit...
- SRK, Ajay Devgn top celebrity endorsers’ listShah Rukh Khan, Ajay Devgn, Virender Sehwag, and Aamir Khan dominate IPL ads. Ad volumes decrease by 23%. Film stars, non-celebrity ads ris...
- Sport sponsorships rise to Rs 5,900 crore in 2022, cricket corners 85 pc of money: ReportThe renewal of IPL sponsorships post the 2023 season, BCCI home series title and central sponsorship along with team India sponsorship, BCC...
- Brands' innings with king Kohli likely to continueKohli fronts for close to 30 brands and his annual earnings from endorsements were estimated at Rs 178.77 crore in 2021. The labels include...
- MS Dhoni, Ranveer Singh top brand recall during IPL, shows researchInterestingly, Bollywood stars like Amitabh Bachchan, Akshay Kumar, Deepika Padukone and Ranbir Kapoor, and cricketers like Rohit Sharma, K...
- Cricketers beat Bollywood stars in celeb ad rankings; Brand Kohli most-preferred, Dhoni overtakes Big BDhoni endorses close to 30 brands including Oppo, Sunfeast and MasterCard.
- Vivo will not use Aamir, Sara in advertisements for next few months as a response to Sino-Indian hostilityThis is the first example of a large Chinese brand deciding not to use celebrities in its advertising after the border skirmish in June.
- India sports sponsorship grew 12% to reach Rs 7,762 cr in 2018While Kabaddi upped the ante, football declined from the 2017 levels that were bolstered by the U17 FIFA World Cup.
- Vivo to spend Rs 100 crore annually on marketing, says CEO Alex FengVivo Mobile India will spend Rs 100 crore annually on marketing and advertising to leverage its association as the new title sponsor of the...
- How celebrities like Aamir Khan and Ajay Devgn dominate IPL 8 commercialsEvery third advertisement shown on television during live telecast of the ongoing IPL features a celebrity with Aamir Khan and Ajay Devgn b...
- India Vs Sri Lanka: Dhoni stumps Bollywood stars and Sachin Tendulkar in ad space and timeDhoni's on-screen presence in TV commercials equalled the combined share of Bollywood stars Shahrukh Khan (13%), Kareena Kapoor (9%) and Hr...
- Delhi Daredevils Sports Bar shuns Coke, to serve PepsiCo beveragesThe GMR group's joint venture with RJ Corp's Devyani International to run a sports bar chain in the name of its Indian Premier League team ...
- Darsheel Safary is ad world's new hot propertyDarsheel Safary of Taare Zameen Par fame has become hot property on the endorsement circuit. Child Stars I Business of Bollywood
- Celebrity 'overexposure' results in bad brand recalls: StudyAccording to a survey, though celebrities help in brand recall, only 3 pc of people across the country felt the celebrity affects their buy...
- Does celeb ad blitz really push up sales?Small towns and South India are somewhat more inclined towards celebrities endorsing brands. Ads on the move | Brand Cricketers | In Pics: ...
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