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CELEBRITY ENDORSEMENTS IMPACT
Online: Two-thirds of Indians (66%) have encountered a health or wellness scam: McAfee Health & Wellness researchNew research from McAfee reveals a surge in health scams targeting Indians, particularly young adults. Scammers are exploiting influencer t...- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- Quote of the day by Jean-Paul Sartre: ‘Commitment is an act, not a word. Every word has consequences. Every silence, too. ’ - French philosopher on the importance of actions over promisesJean-Paul Sartre's words highlight that commitment is action, not just talk. Every word and silence has consequences. In today's world, thi...
- Change drivers : creating industry-wide impactThis article highlights individuals driving innovation and trust in various sectors. Shiva Sankeerth Reddy Yarradla is revolutionizing ente...
- Lionel Messi becomes second footballer after Cristiano Ronaldo to reach billionaire statusFootball legend Lionel Messi has officially become a billionaire. He joins Cristiano Ronaldo as the only footballers to reach this elite st...
- Ronda Rousey Net Worth 2026: How UFC and WWE star built a $14 million fortuneRonda Rousey news: Ronda Rousey, a pioneering figure in combat sports, amassed an estimated $14 million net worth by 2026 through UFC, WWE,...
- YouTube offers deepfake detection to HollywoodYouTube is now offering Hollywood celebrities and entertainers a free deepfake detection tool to combat AI-driven impersonations. This expa...
- The perfect thing for our herd instinctWhen pop culture icons endorse a product, it can catapult a business to new heights. The endorsement effect, or what some call the 'star po...
- Did Michelle Obama's Michigan speech alienate male voters who instead voted for Trump? Here's what a ESPN host is sayingESPN host Stephen A. Smith's analysis sheds light on how celebrity involvement and controversial speeches could have had unintended consequ...
- Did Taylor Swift and other celebrity endorsements backfire for Kamala Harris in U.S elections? Here's what reports are sayingCelebrity endorsements for Kamala Harris, including Taylor Swift and Beyoncé, did not sway voters significantly. Critics argue these endors...
- Did Michael Jordan endorse Donald Trump for U.S elections 2024? Here's the truthUS Presidential Elections are taking place and the whole world is looking forward to it as it will determine that who is going to be the US...
- Did Taylor Swift's endorsement hurt Kamala Harris more than it helped?Taylor Swift posted on Instagram after the US Presidential debate that she will be supporting Kamala Harris against Donald Trump in the upc...
- Govt's latest ad guidelines similar to ASCI's, but legally binding now: ExpertsThe guidelines increase the onus on celebrities endorsing brands. They need to undertake due diligence regarding any misleading claims and ...
- Akshay Kumar beats Virat Kohli as the most-visible celebrity in advertisements during the pandemicKareena Kapoor secured the third spot in the list.
- Virat Kohli remains India’s most-valuable celeb, actors Akshay Kumar & Ranveer Singh followDeepika Padukone & Alia Bhatt are the only female celebs who made it to the top seven.
- Coronavirus Pandemic: Celebrities lose screen space to lockdownThey attributed the downturn in spending on celebs to the lockdown, backlash against Chinese brands and their endorsements by extension and...
- The power of celeb endorsements may be impacted under new Consumer Protection ActEndorsers can no longer plead ignorance to shy away from such legal obligations.
- Bollywood steals show on celeb ambassadors’ listThe top 5 sectors which use celebrities for endorsements are personal care, food and beverage, automobiles, ecommerce and jewellery, said t...
- Celebrating endorsements: Marketing reasoning and brand logicAmitabh Bachchan on his decision to become brand ambassador of a state to promote tourism brings into focus a range of issues on celebrity ...
- Does celeb ad blitz really push up sales?Small towns and South India are somewhat more inclined towards celebrities endorsing brands. Ads on the move | Brand Cricketers | In Pics: ...
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