Donald Trump Jr. and Bettina Anderson's wedding in the Bahamas featured a surprising detail that captured online attention. Elegant cotton ...

Byju's, once a $22 billion edtech giant, has collapsed. Founder Byju Raveendran faces jail for contempt. The company's downfall stems from ...

Football legend Lionel Messi has officially become a billionaire. He joins Cristiano Ronaldo as the only footballers to reach this elite st...

Ed Gallrein, a retired Navy SEAL endorsed by Donald Trump, secured the Republican nomination for Kentucky's 4th Congressional District, def...

Japan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...

Vivek Ramaswamy has won the Ohio Republican primary. He is an Indian-origin American-born politician. Ramaswamy has repeatedly clashed with...

Actor-politician Vijay drew attention after TVK’s strong election performance, revealing over Rs 600 crore in assets. His conservative port...

Singer Taylor Swift has filed new trademarks for her voice and image. This move comes as concerns about AI deepfakes and misuse of celebrit...

Security officials are reviewing President Trump's upcoming public appearances. This follows a recent attack attempt at a high-profile even...

Donald Trump has accused Kamala Harris of illegally paying celebrities like Beyonce, Oprah, and Al Sharpton for endorsements during the 202...

Kamala Harris's campaign faces scrutiny over payments to celebrity-linked firms. LeBron James's company received $50,000 after his endorsem...

In the 2024 U.S. election, this concept finds a reflection as various celebrities openly declare their support, rallying behind either the ...

US Presidential Election 2024: In the high-stakes 2024 election, celebrity endorsements have taken center stage. With Kamala Harris and Tim...

Sebi does not allow fund houses to use celebrity endorsements to promote mutual funds. This is done to avoid possible mis-selling of a prod...

Almost a decade after Sachin Tendulkar and Aishwarya Rai promoted the company's different products, Philips is again signing up celebrities.

To rope in a celebrity for endorsing products or to go without it is a perpetual dilemma for marketers.

Celebrity endorsers beware! Of late, marketers seem to have grown over their soft side and are taking tough brand decisions.