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CELEBRITY ENDORSEMENTS CAMPAIGN
NYC Mayor Zohran Mamdani tests his political clout in New York's primary as he looks to reshape the Democratic PartyNew York City Mayor Zohran Mamdani's political influence is growing rapidly. He is now challenging Democratic Party leaders in New York and...- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- Trump endorses Collins in Georgia Senate runoff. It's his latest 'MAGA' pick in Republican primariesWashington buzzes as President Donald Trump endorses Representative Mike Collins in Georgia's heated Senate runoff, where Collins goes head...
- An unexpected wedding detail stole the spotlight at Donald Trump Jr. and Bettina Anderson’s Bahamas celebration-here's what it wasDonald Trump Jr. and Bettina Anderson's wedding in the Bahamas featured a surprising detail that captured online attention. Elegant cotton ...
- From $22 billion to zero: Success, not failure, brought Byju downByju's, once a $22 billion edtech giant, has collapsed. Founder Byju Raveendran faces jail for contempt. The company's downfall stems from ...
- Lionel Messi becomes second footballer after Cristiano Ronaldo to reach billionaire statusFootball legend Lionel Messi has officially become a billionaire. He joins Cristiano Ronaldo as the only footballers to reach this elite st...
- Who is Ed Gallrein? Trump-backed ex-Navy SEAL beats incumbent Thomas Massie in Kentucky primaryEd Gallrein, a retired Navy SEAL endorsed by Donald Trump, secured the Republican nomination for Kentucky's 4th Congressional District, def...
- Japan proves the next influencer economy may not involve humans at allJapan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...
- Vivek Ramaswamy: The Indian who dared MAGA and still survivedVivek Ramaswamy has won the Ohio Republican primary. He is an Indian-origin American-born politician. Ramaswamy has repeatedly clashed with...
- Rs 600 crore fortune! How Vijay parked his wealth in few stocks and bank deposits before Tamil Nadu's breakoutActor-politician Vijay drew attention after TVK’s strong election performance, revealing over Rs 600 crore in assets. His conservative port...
- Taylor Swift’s identity under siege? Pop icon takes legal action as AI deepfakes spiral out of control—Is this a preemptive strike against AI misuse?Singer Taylor Swift has filed new trademarks for her voice and image. This move comes as concerns about AI deepfakes and misuse of celebrit...
- Trump's many upcoming large, public events may present fresh security challenges after latest attackSecurity officials are reviewing President Trump's upcoming public appearances. This follows a recent attack attempt at a high-profile even...
- Trump calls for Kamala Harris' prosecution over alleged paid celebrity endorsements including BeyonceDonald Trump has accused Kamala Harris of illegally paying celebrities like Beyonce, Oprah, and Al Sharpton for endorsements during the 202...
- Kamala Harris under fire as secret payments to millionaire celebrities come to light, including one who said she got nothingKamala Harris's campaign faces scrutiny over payments to celebrity-linked firms. LeBron James's company received $50,000 after his endorsem...
- Kanye West to Mel Gibson: The list of celebs who backed Donald TrumpIn the 2024 U.S. election, this concept finds a reflection as various celebrities openly declare their support, rallying behind either the ...
- From Taylor Swift to Oprah Winfrey: How celebrity endorsements could impact the US ElectionUS Presidential Election 2024: In the high-stakes 2024 election, celebrity endorsements have taken center stage. With Kamala Harris and Tim...
- Should celebrities be barred from endorsing insurance?Sebi does not allow fund houses to use celebrity endorsements to promote mutual funds. This is done to avoid possible mis-selling of a prod...
- Philips roping in celebrities againAlmost a decade after Sachin Tendulkar and Aishwarya Rai promoted the company's different products, Philips is again signing up celebrities.
- Celebrities are better bet for brand buildingTo rope in a celebrity for endorsing products or to go without it is a perpetual dilemma for marketers.
- Scandals or low performance can now get celebs firedCelebrity endorsers beware! Of late, marketers seem to have grown over their soft side and are taking tough brand decisions.
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