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CELEBRITY ENDORSEMENTS AND PAYMENTS
Digital arrest: How India’s fastest-growing scam uses fake investigations and video calls to siphon off croresThey pose as the police, put you under ‘digital arrest’, and tether you to a video call till your savings are gone. How India’s fastest gro...- Shah Rukh Khan nearly said no to IPL: Lalit Modi reveals the Jaipur story behind KKR’s birthLalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...
- From $22 billion to zero: Success, not failure, brought Byju downByju's, once a $22 billion edtech giant, has collapsed. Founder Byju Raveendran faces jail for contempt. The company's downfall stems from ...
- From billionaire to jail: Why Byju Raveendran is facing prison and how $22B startup with SRK & Messi as ambassadors crashedByju's founder Byju Raveendran has been sentenced to six months in jail by a Singapore court for contempt of court. The court cited his dis...
- ED to attach assets of some cricketers, actors in online betting caseThe Enforcement Directorate (ED) is set to attach assets worth crores belonging to sportspersons and actors under the Prevention of Money L...
- Kamala Harris under fire as secret payments to millionaire celebrities come to light, including one who said she got nothingKamala Harris's campaign faces scrutiny over payments to celebrity-linked firms. LeBron James's company received $50,000 after his endorsem...
- Did Oprah Winfrey charge a hefty fee of $1 million to share the stage with Kamala Harris? TV presenter breaks silence, here's what she saidOprah Winfrey denied being paid $1 million for a Kamala Harris campaign event, saying she received no personal fee. Her company, Harpo Prod...
- Virat Kohli, MS Dhoni, Sachin Tendulkar, Hardik Pandya, who paid the highest tax among cricketers in FY24Virat Kohli emerged as the highest tax-paying cricketer in India for the financial year ending March 31, 2024, paying Rs 66 crore. He is fo...
- Ayushmann Khurrana adds to brand value with 7 endorsementsDuring the year, Khurrana signed up with brands like Wakefit, Orange Health, Birla Brainiacs, Shopsy, Amazon Pay, Agoda, and Wai Wai. Apart...
- Mahadev book app case: ED summons actor Shraddha KapoorThe Enforcement Directorate has summoned Bollywood actor Shraddha Kapoor to appear before them in connection with their probe into the ille...
- Kim Kardashian settles SEC charges over crypto scheme with $1.26 million penaltyReality television star and media influencer Kim Kardashian agreed to pay a penalty of $1.26 million to settle a Security and exchange comm...
- Taxman want companies to split expenses on celebrity endorsements across unitsThe tax department has started questioning many companies as to whether they have distributed these common expenses across all their regist...
- The power of celeb endorsements may be impacted under new Consumer Protection ActEndorsers can no longer plead ignorance to shy away from such legal obligations.
- Covid-19 impact: Brands want to renegotiate endorsement deals with celebrities“Brands have only two options – either ask for a reduction, which, contractually, a talent is not obliged to agree, or extend the contract,...
- Lockdown impact: Cos seek to rework celebrity endorsement deals; cite losses of Rs 1,700 crore in Apr-Jun quarter“The celebrity endorsement business faces a loss of Rs 1,500-1,700 crore in the April-June quarter on account of the lockdown,” said Manish...
- CAIT demands jail term for brand ambassadors for misleading ads
- Ecommerce cos like Zomato, yepme offer 200% more than offline brands to sign up Bollywood celebsFor instance, Zomato is learnt to be in talks with Amitabh Bachchan for a soon-to-belaunched mega campaign, although the restaurant aggrega...
- Approved, then disapproved: Amitabh Bachchan’s ad firm on DD Kisan's endorsement feeAd agency Lowe Lintas on Tuesday said that it had been authorized by the DD Kisan channel to negotiate with Amitabh Bachchan for endorsing ...
- Celebrities endorsing products also liable for misleading advertisements: PanelThe sub-committee may be formed in less than a week and could submit its recommendations by February-end, sources said.
- Dhoni sends legal notice for endorsement feesIndia cricket captain Mahendra Singh Dhoni has sent a legal notice to a Chennai-based healthcare company for allegedly defaulting payment o...
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