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CELEBRITY ENDORSEMENT DEALS
Shah Rukh Khan nearly said no to IPL: Lalit Modi reveals the Jaipur story behind KKR’s birthLalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...- 'Cubicles to cliffs': Bengaluru woman quits unfulfilling corporate job; finds peace serving chai to strangers at her Himalayan cafeA Bengaluru woman who left her corporate career behind to start a new chapter in the mountains has gone viral after sharing a glimpse of he...
- Treasury officials moot $250 note featuring Trump: ReportAmerica may soon see a USD 250 currency note with President Donald Trump's portrait. This move requires a new law from Congress. Officials ...
- From $22 billion to zero: Success, not failure, brought Byju downByju's, once a $22 billion edtech giant, has collapsed. Founder Byju Raveendran faces jail for contempt. The company's downfall stems from ...
- From billionaire to jail: Why Byju Raveendran is facing prison and how $22B startup with SRK & Messi as ambassadors crashedByju's founder Byju Raveendran has been sentenced to six months in jail by a Singapore court for contempt of court. The court cited his dis...
- Ronda Rousey Net Worth 2026: How UFC and WWE star built a $14 million fortuneRonda Rousey news: Ronda Rousey, a pioneering figure in combat sports, amassed an estimated $14 million net worth by 2026 through UFC, WWE,...
- Taylor Swift could end up funding Travis Kelce’s living expenses after marriage, celebrity prenup reality explainedThe conversation is no longer just about romance. It also involves wealth, privacy and the challenge of merging two massive celebrity brand...
- China's view on Elon Musk? Visionary, occasional villainIn a rapidly evolving Chinese market, Elon Musk enjoys admiration and faces competition in equal measure. Tesla's groundbreaking advancemen...
- Shah Rukh Khan's manager, her family buys 3 Mumbai flats worth Rs 38 crore in posh locality. Who is Pooja Dadlani?Pooja Dadlani, manager to Bollywood superstar Shah Rukh Khan, has made a significant real estate investment in Bandra. She, along with her ...
- The ad match: Tendulkar, Dada TVCs return to telly, Bollywood endorsement pie to shrink furtherAd volumes led by Kohli and Dhoni surge, while share of film actors falls in July-Aug.
- Coronavirus Pandemic: Celebrities lose screen space to lockdownThey attributed the downturn in spending on celebs to the lockdown, backlash against Chinese brands and their endorsements by extension and...
- Lockdown impact: Cos seek to rework celebrity endorsement deals; cite losses of Rs 1,700 crore in Apr-Jun quarter“The celebrity endorsement business faces a loss of Rs 1,500-1,700 crore in the April-June quarter on account of the lockdown,” said Manish...
- Captain Virat Kohli still ranks as No. 1 celebrity endorserBollywood superstar Shah Rukh Khan, whose latest film Zero failed to enthuse the box-office, saw his brand value slip by an alarming 43%.
- How costly are the controversial remarks of celebrities for brandsMost marketeers in their rush to sign up a celebrity, fail to tap into the different ways in which a celebrity's persona could colour the b...
- Ecommerce cos like Zomato, yepme offer 200% more than offline brands to sign up Bollywood celebsFor instance, Zomato is learnt to be in talks with Amitabh Bachchan for a soon-to-belaunched mega campaign, although the restaurant aggrega...
- Proctor and Gamble signs on Anushka Sharma as new brand ambassador for PanteneWith a typical celebrity endorsement deal signed for 4-5 days a year, Sharma's price for a day's work comes to about Rs 1 crore.
- Now, celebrities help startups attract sponsors as wellLeveraging the fan following of individuals such as lifestyle blogger Miss Malini and the AIB comedy crew to co-create material helps in cr...
- Celebrities now include social media in endorsement contracts, get paid separately for tweetingSeveral big and small celebrities and sports stars have already started raking in the moolah through social media deals with brands.
- Ranbir, Imran catch up with King Khan & Big B in brand gameYouth icons such as Ranbir Kapoor, Imran Khan catch up with King Khan & Big B in brand game.
- Our DNA is different from others, says Anirban DasThe former CEO of Mahesh Bhupati's sports and celebrity management firm, Globosport, has floated his entertainment and marketing firm Kwan ...
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