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CELEBRITY ENDORSEMENT AND SMOKING
The great satvic scam: Purity, power and the politics of vegetarian virtueModern satvikism within Hinduism risks fracturing the tradition by elevating purity and order as absolutes. While it prizes cleanliness, it...
Who Is Bill Kreutzmann? Grateful Dead’s last surviving original member after Bob Weir’s death, known for his strong support of Marijuana legalizationBob Weir, a founding member of the Grateful Dead, has passed away at 78. His death was announced on Saturday, January 10, 2026. Weir was a ...
Shah Rukh Khan once questioned the logic of targeting actors for controversial ads. Views on ban vs revenueShah Rukh Khan’s 2006 interview has resurfaced, where he defended his endorsements of soft drinks by arguing that if such products are harm...
SC says growth of online betting apps issue of public importance, seeks states' responsesThe Supreme Court addressed the critical issue of online betting and loan apps. The court asked all states to respond on regulating them. A...
Youth-centric brands thank Shah Rukh Khan for not smokingShah Rukh Khan, celebrating his 59th birthday, announced quitting smoking, potentially attracting youth-centric brands. This decision is pr...
Until 1968, presidential candidates were picked by party conventions - a process revived by Biden's withdrawal from raceJoe Biden has withdrawn from the 2024 presidential race and endorsed Vice President Kamala Harris as the Democratic nominee. The final deci...
Vale Shane Warne: a cricketing genius who lived a life of 'no regrets'Shane Warne, who was just 52, had declared he was on a serious health kick, trying to lose weight and get in condition. Previously, he had ...
When Gopichand and the Big B refused to endorse cola brandsVirat Kohli recently refused to renew his six-year contract. Here are others who have refused to be swayed by big fat endorsement deals.
10 objects that made news in 2016It's not only people who make news but things — sometimes rather innocuous and routine or far away from any controversy—too flash into sign...
To ban or not to ban: Celebrities endorsing carbonated drinksAccording to Sunita Narain, the culture of Bollywood and sports icons endorsing cola brands, creates "an addiction out of the product".
YouTube videos promote alcohol abuse, binge drinking in teensSome videos show encouragement of excessive drinking including those with branded alcohol, with no negative consequences to the drinker.
Blogging, an influential and focussed marketing toolBlogs have come a long way to become a focussed marketing tool helping brands influence the blogger's followers. Ipsita Basu explores the n...
The new sexy fragrancesUnisex fragrances are the new rage, giving a sophisticated twist to the global e-citizen.
How the economics & politics of tobacco is killing lakhs every yearThe SC has hinted at ‘connivance’ between govt and the tobacco lobby. ITC has made donations to political parties, including Cong and BJP.
Arun Pandey: The man behind brand MS Dhoni is anti-thesis of sports agentPandey is the anti-thesis of the sports agent, rustic in his appearance, non-calculating in his ways, prone to letting down his guard.
- Heroine: Movie Review
Heroine is Kareena's Dirty Picture. The actress has shown ample cleavage and partaken in some really intimate bedroom scenes. Definitely wo...
From Lily Langtry endorsing Pears to Mahendra Singh Dhoni - a look at brand ambassadorsA short review of the long and rich history of brand ambassadors. How it started, in the West and in India. How it evolved. And whether it ...
- Shah Rukh Khan to make India's most expensive film
Bollywood star Shah Rukh Khan has now set his sights on making the most expensive film in India for a budget of $25 mn. Kick-starting block...
- Aamir Khan beats Shah Rukh, sells Ghajini rights for Rs 90 cr
Aamir Khan starrer Ghajini has earned an estimated Rs 90 crore by selling its distribution rights beating previous record of Om Shanti Om. ...
- Triple tipple
While we are always comfortable quaffing Scotch, the smoother, more refined bouquet of Irish whiskey are quite another, exclusive privilege.