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CELEBRITY BRAND PARTNERSHIPS
In 2021, Dwayne Johnson co-founded ZOA Energy; by 2024, Molson Coors had spent $53 million to raise its stake to 51%- In 2022, Kevin Hart merged two businesses into HARTBEAT; a $100 million minority investment valued the new media company at about $650 million
- Neuhof School Band wins Yamaha Teens Rock 2026 Grand Finale, celebrating India's young music talent
- AI cloning opens new monetisation route for celebrities, creatorsArtificial intelligence is transforming the monetization landscape for film stars, cricketers, and digital creators. Licensing AI-generated...05 Oct, 2026, 01.39 PM IST
- Global business leaders and visionaries honoured at ET Indo Global Leaders 2026 in DubaiIn Dubai, the ET Indo Global Leaders 2026 event brought together key figures to celebrate the synergy between India and the UAE in business...01 Oct, 2026, 02.00 PM IST
- Horoscope Tomorrow, September 27, 2026: From Financial Decisions To Family Matters, See What Pitru Paksha’s Opening Day Holds For Your Zodiac SignHoroscope tomorrow, September 27, 2026, brings a practical yet reflective energy for all 12 zodiac signs. As Pitru Paksha moves into its ma...26 Sep, 2026, 09.54 PM IST
- Horoscope Tomorrow, September 26, 2026: Bhadrapada Purnima Brings A Turning Point For All 12 Zodiac Signs In Career, Money, Love And Health26 September 2026 brings a reflective yet productive energy for all zodiac signs. Moon's movement through Pisces encourages intuition, emot...25 Sep, 2026, 11.19 AM IST
- Sebi revamps accredited investors framework; approves common ad code for mkt intermediariesSebi has widened the definition of accredited investors by introducing new asset criteria for individuals and corporates. The board approve...24 Sep, 2026, 10.11 PM IST
- Ryan Reynolds bought into Mint Mobile and turned himself into its unlikely spokesman; 4 years later, T-Mobile agreed to pay up to $1.35 billion for its parent companyRyan Reynolds bought into Mint Mobile and turned himself into its unlikely spokesman; 4 years later, T-Mobile agreed to pay up to $1.35 bil...20 Sep, 2026, 10.29 PM IST
- The winning: Brands and audiences are hungry for celebrities with distinct, dependable styleIn the social-media era, personal style has become a valuable business asset for celebrities and influencers. Authentic, recognisable fashi...20 Sep, 2026, 11.21 AM IST
- Rihanna launched Fenty Beauty in 2017 with an estimated 50% stake; 4 years later, Forbes valued the cosmetics company at $2.8 billionRihanna’s Fenty Beauty journey therefore represents more than a remarkable celebrity wealth milestone. It is a case study in how ownership,...19 Sep, 2026, 08.47 PM IST
- Who is Josh Allen's wife Hailee Steinfeld: How her net worth compares with the NFL star's $330 million contract and massive earningsJosh Allen's lucrative NFL contract plays a key role in his financial status, with a staggering six-year agreement totaling $330 million an...18 Sep, 2026, 10.37 AM IST
- New Zealand Cricket ropes in Hero Vida as title sponsor for India-New Zealand seriesHero Vida will be the title sponsor for India's extensive 12-match tour of New Zealand. This significant series marks 100 years of sporting...16 Sep, 2026, 07.34 PM IST
- Coca-Cola acquired Glacéau, Vitaminwater’s parent company, for $4.1 billion in 2007. 50 Cent had received an equity stake rather than only a traditional endorsement feeRapper 50 Cent experienced a windfall of about $100 million from his investment in Glacéau. In 2007, Coca-Cola purchased the Vitaminwater c...16 Sep, 2026, 07.10 PM IST
- Horoscope Today, September 16, 2026: Moon-Venus Energy Supports Partnerships, Career Plans & Financial Decisions for All Zodiac SignsAccording to the traditional Vedic astrological interpretation for Wednesday, September 16, 2026, the day carries a meaningful progression ...15 Sep, 2026, 09.35 PM IST
- Quote of the day by George Clooney: “You need to have flopped quite a few times to get a sense of how little any of it has to do with you” — a key lesson that failure does not define your abilities, but teaches valuable lessons, builds resilience and helps you make better decisions while recognising that not every outcome is within your controlQuote of the day by George Clooney: George Clooney believes repeated failures offer valuable lessons about external influences. He learned ...11 Sep, 2026, 06.13 PM IST
- MDR on UPI coming soon; India's new class of robot workersHappy Friday! With a fee on UPI set to come into the picture soon, issuing banks are poised to claim the biggest slice. This and more in to...11 Sep, 2026, 07.35 AM IST
- Fashion brand Theater raises Rs 75 crore at Rs 410 crore valuationFounded in 2021 by Sarthak Aggarwal, Vikram Jain, Karan Jain, and Shruti Aggarwal, Theater sells western fashion accessories and shoes and ...10 Sep, 2026, 08.46 PM IST
- Havas India launches luxury experiential agency Shortcut Shobiz India with Paris-based ShortcutHavas India has debuted Shortcut Shobiz India, a fresh experiential agency targeting the luxury and lifestyle sectors in India. Merging Fre...09 Sep, 2026, 05.21 PM IST
- The Messi economy: Life after Argentina is still big money for the 'Little Magician'Lionel Messi's brand value grows as his football career nears its end. His global recognition and consistent excellence attract major inter...04 Sep, 2026, 09.17 PM IST
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