New Zealand Cricket ropes in Hero Vida as title sponsor for India-New Zealand series

Hero Vida has been named the title sponsor of India’s 12-match tour of New Zealand as the two countries celebrate 100 years of sporting ties. As title sponsor, Hero Vida will hold the naming rights across the entire series, with a prominent presence throughout the tour.

The partnership has been stitched together by TCM Sports, New Zealand Cricket’s exclusive naming-rights and on-ground partner from 2019 through 2031, and one of the country’s leading sports marketing companies. A longstanding commercial partner of NZC, TCM Sports worked closely with the board to bring Hero Vida on board for the landmark series.

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Team India will take on the Blackcaps in five T20Is, five ODIs and two Tests, making it India’s biggest international tour and one of the most significant international series on the current calendar.

Geoff Allott, CEO, New Zealand Cricket, said India’s tours of New Zealand always generate tremendous interest, and the board looks forward to another competitive series between the two sides.

Sanjay Bhan, executive vice president—global business, global product planning and global market insights, Hero MotoCorp, said the partnership is an opportunity to associate with a highly anticipated international series while celebrating the spirit of movement, ambition and progress—principles deeply rooted in the brand.

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Lokesh Sharma, managing director, TCM Sports, said the tour is significant both because of its scale and because it coincides with the centenary year of sporting ties between India and New Zealand.

The tour will begin on October 22 and forms part of New Zealand’s ‘100 Years of Unity through Sport’ programme, a year-long celebration of the sporting relationship between the two countries. The milestone traces back to 1926, when an Indian Army hockey team first toured New Zealand.